“To understand the heart and mind of a person, look not at what he has already achieved, but at what he aspires to.” ~ Khalil Gibran
Dreams tell us a lot about someone because dreams process the past, accept the present, and create the future. The narrative of a life grows from dreams and is fueled by actions taken to animate them.
Dreams tell us what someone values above all else because they are wishes of an ideal. When someone tells me they have big dreams, I pay attention because our dreams house the very best version of ourselves.
When I meet someone, I immediately want to know who they are at their best. That best self is pure potential and I’m in the business of helping people harness that potential and transform it into their truth.
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
2 thoughts on “Leap: How to View People Properly”
“When I meet someone, I immediately want to know who they are at their best.”
Me too! Often my first question of a new acquaintance is, “Who are you in your wildest dreams?” One of the people I asked that of 30 years ago said he wanted to score movies. It seemed a pretty wild dream at the time but I was pretty sure he would have his dream one day. I wrote a blog post about him when it did come true, Old Friends Sometimes Turn Up Famous http://scottfree2b.wordpress.com/2007/06/29/old-friends-sometimes-turn-up-famous/ I always believe in dreams.
“When I meet someone, I immediately want to know who they are at their best.”
Me too! Often my first question of a new acquaintance is, “Who are you in your wildest dreams?” One of the people I asked that of 30 years ago said he wanted to score movies. It seemed a pretty wild dream at the time but I was pretty sure he would have his dream one day. I wrote a blog post about him when it did come true, Old Friends Sometimes Turn Up Famous http://scottfree2b.wordpress.com/2007/06/29/old-friends-sometimes-turn-up-famous/ I always believe in dreams.
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This is so cool, Trish!
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