career, choices, courage, creativity

Leap: Breaking New Ground

Christa Avampato
From Pinterest

“The woman who follows the crowd will usually go no further than the crowd. The woman who walks alone is likely to find herself in places no one has ever been before.” ~ Albert Einstein

I’ve spent the past two weeks pitching workshops and ideation facilitation services that utilize my background as a product developer and yoga teacher. Before I gave my first pitch, I wondered if this idea made sense to anyone other than me. Maybe this was just too far out there. Maybe I should be a bit more mainstream and be on the outer edge of the crowd rather than off on a whole new path on my own.

That train of thought lasted all of about 60 seconds.

I’ve never been part of the crowd and I never wanted to be. I’ve always pushed boundaries, my own and those of others. I left my last corporate job because the company wanted to do what it’s always done dressed up in a slightly different costume. I realized I needed something different, something more in line with my own philosophy: if we want change, we have to change, and change is the only thing that keeps life exciting. It’s also the only thing we can be certain of.

I packed my bags, headed out toward unbroken ground, and I’ve never looked back. I needed to get to places no one has been before, and so far that’s exactly where I’ve been spending my time. It’s pretty glorious out here under the open sky. There’s more air, more light, and more life.

And as for the pitches that I was afraid were too far out there? They aren’t. They’re going really well. People do get it and want it, so much so that they wonder why it’s never been done before. And that’s just about the greatest piece of encouragement I could ask for at the close of my 3rd week of my freelance life.

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Published by Christa Avampato

The short of it: Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day. The long of it: My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events. While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series. A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist. My company: I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media: • I craft products, programs, and projects that make a difference; • I build the business plans that make what I craft financially sustainable; • I tell the stories that matter about the people, places, and products that inspire me. Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.

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