Risk has a scary connotation for many people. Maybe that’s due to pop culture references like the movie Risky Business or the board game Risk. Maybe it’s because we have stunning examples of the downside of risk like the latest economic recession which has harmed millions of people to a frightening degree.
The downside of risk paralyzed me for a long time. We have a natural, genetic predisposition to safety and we have been taught that risk is the opposite of safety.
So are we stuck with those natural odds of risk? Absolutely not! There are a number of things we can do to pad our odds in favor of achieving the upside of any risk:
1.) Stash away your cash. I don’t offer investment advice but I feel infinitely confident saying that liquidity in your assets (having cash) is tantamount to giving you the best odds of achieving the upside of a risk. It gives you a cushion to land on if you come crashing down from your leap. How much do you need? That depends on your personality. I tend to hypochondria. I hope for the best and expect the worst. Many financial advisors now suggest having 6-9 months of living expenses stashed away as an emergency fund. I put away double that over 5 years because that’s what I needed to feel secure. You may feel comfortable with less, or you may need more.
2.) Meditate. Seriously? Yes! My yoga and meditation practice is a tool I use whenever I feel the jitters associated with a risk I’m contemplating. It relaxes my body, calms my mind, and helps me to call upon my creativity to drive home new ideas for boosting my odds of achieving the upside of a risk. I teach to share yoga and meditation to share these practices with anyone who wants to give them a whirl and incorporate them into their living. Curious about some meditation techniques you can use yourself? Contact Me.
3.) Stop talking, start writing. We can often talk ourselves round and round into a circle when it comes to our fears. That doesn’t mean we should stop sharing that information. I talk to my friends, my family, my dog, and to all of you about my fears. However, there should be a point where we give ourselves an end to it. I love this exercise from Pam Slim, author ofEscape from Cubicle Nation: write down every fear about a risk you’re contemplating and then stack actions against every one of them to ease or erase that fear.
And when all else fails, remember this tidbit:
– Everything will be alright in the end. If it’s not alright, it’s not the end.
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
2 thoughts on “Leap: How to Increase Our Odds of Finding the Upside of Risk”
Great post!
Love the scary/beautiful picture!
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Thanks, Claudia. I love it to. I feel brave just looking at it.
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