“What we need is not the will to believe but the will to find out.” ~ Bertrand Russell
A company I know recently went through a very large reorganization due to significant changes in leadership. My friends there who kept their roles are being asked to trust the vision and strategy of the new leadership team on blind faith. They are being asked to believe in something that has not yet been proven, that doesn’t even have any results on which to base their belief. In the face of such significant change, this is a tall order.
The company recently surveyed the current employees to ask how they feel about the new strategy. Many felt positive about the changes, though they had a lot of doubt about the ability of the new leadership team to make good on their promises. I smiled when my friends told me that. It is exactly the right answer. We may not be able to control all of our circumstances, at work or in life, but we always have the right to our curiosity. We always have the right, and I would go so far as to say the obligation, to say, “Let’s see how it all unfolds.”
Any time we are going through change, we experience a bit of seizing up. That seizing up can be physical, emotional, or mental. It is just resistance, and we can breathe through it. It’s a very natural part of change. It’s from fear of the unknown. It’s meant as a protective device, though too often it becomes a weight around our necks that keeps us from moving in the direction we’re meant to go.
Our curiosity is a potent tool to use during these moments of seizing up, second only to our breath. When that resistance to change finds us, as it always does, we take a big inhale, then exhale, and then give ourselves the permission to be curious about the outcome. Have the will not to believe that this is the right thing to happen but the will to find out if it’s the right thing to happen to us right now.
Let the questions rise up. Why? How? When? Where? With whom? Dig in to the answers and don’t let anyone tell you that you must follow along simply because they said so. Question until you get answers you can believe in. And if your questions aren’t met satisfactorily, you have the right to walk out and carve your own path. Only you own your time and only you get to decide how it’s best spent. Seek, and eventually, you will find.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
“What we need is not the will to believe but the will to find out.” ~ Bertrand Russell
