business, product, product development

Leap: Pull an Amazon and Get Your Work Out Into the World

Amazon.com's homepage circa 1995

I attended a presentation at SXSW that showcased one of Amazon.com’s first homepages. Look how far they’ve come!

I admire Amazon.com for so many reasons, one of which is that they will try to delight customers at every turn. And if they don’t get it quite right, they’ll just try again. The point is they try with what they’ve got, listen, and give it another go. They experiment, tinker, and explore. We should follow their example.

As I’ve continued to speak with new start-ups, I’m reminded of one simple-to-say and sometimes difficult-to-execute idea: get work out into the world. Now. Don’t wait for perfect. Perfect’s not coming, but opportunity is. Welcome the guest at the door and the lessons they bring.

Show the world what you’ve got – it’s the only way to know if it’s worth having.

4 thoughts on “Leap: Pull an Amazon and Get Your Work Out Into the World”

  1. I actually wrote down when I found amazon.com in my day planner at the job I had back then, I still remember it (kept that planner page for a long time!). I was sooooo excited. (BOOKS!) I really wish they’d bring back the Eyes feature so you could sign up to know when your favorite authors had new books out. They’ve made other changes or added things that I (and others no doubt) requested. And they do continue to delight, and give me things I hadn’t realized I wanted!

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