“What saves a man is to take a step. Then another step. It is always the same step, but you have to take it.” ~ Antoine de Saint-Exupéry via Daily Good
Beginning is the hard part, and every project, idea, wish, relationship begins the same way: setting an intention. That is the hard part. Loudly and proudly saying, “World, this is what I want and come hell or high water I’m going to make it happen.” Getting up the energy and gumption to make that commitment is the very hardest part. It’s not that there won’t be challenges and obstacles to making it happen. Implementation is tough stuff, but just getting the courage to try is the very hardest part.
Why? Why is it so hard for us to give our wildest dream a try? Sadly, we don’t live in a world of unending encouragement. There will always be people, sometimes people very close to you, who for one reason or another will tell you that your dream is too big. We don’t take a first step because we worry that it’s the only step we’ll take, proving all those naysayers right. Our dream was too big. We couldn’t do what we set out to do, and so we’ll have to slunk back to where we came from to take our seat next to the naysayers who never tried to make their dreams come true either.
That’s the fear talking and the only way to get over it is to get it out. Write it all down. Every last fear you have about your biggest, wildest dream belongs on a piece of paper so it can be torn up into pieces and burned into ashes. That very first step requires only one thing – the ability to silence fear. Maybe not permanently, but at least long enough to give us the confidence to take a second step, and then another and another and another.
And pretty soon, before we know it, we’re running. One foot in front of the other, again and again. So fast and so strong, that the fear won’t even have a chance to catch us.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
“What saves a man is to take a step. Then another step. It is always the same step, but you have to take it.” ~ Antoine de Saint-Exupéry via Daily Good
