“No matter how wondrous our works, we have to remember that our very existence depends upon 6 inches of soil and the fact that it rains now and then.” ~ Dan Lufkin
I found this quote on a park bench, literally. Phin and I were taking a walk in Central Park and there are four metal plaques on a string of benches that have this quote. I don’t know who Dan Lufkin is, but when I read his words, I tossed up a stream of gratitude. They were the words I needed.
Starting a business, pitching partners and investors, can be a scary endeavor. I feel stark naked all the time! In pitching them, I’m really pitching me – my talents, my experiences, and my abilities. Self-promotion is just about my least favorite task. I’d rather do the dishes and clean my bathroom than pitch myself, but neither of those tasks are going to help me live the life I imagine. (But they do help me to keep a neat and tidy home, where I do most of my planning work for Compass Yoga!)
In pitching, it’s important to remember that the person across the table is just a person, just like you and me. They have to eat food, have shelter, and breathe air, just like us. They, too, had to start somewhere. We weren’t born with our current set of circumstances. For the most part, we made them, one way or another.
With that in mind, I feel a little less naked, a little more confident, and a lot more hopeful, in life and in pitching.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
“No matter how wondrous our works, we have to remember that our very existence depends upon 6 inches of soil and the fact that it rains now and then.” ~ Dan Lufkin
I hear yaa! I’ve always struggled with the idea of summerizing and pitching myself in interviews. There’s just something unsettled about the whole thing, that I am still trying to feel more comfortable with. Regardless, I deep down know it is an important part of reflecting and really knowing what direction you want to go in – be it career, place in life, settings goals etc. For me, it’s easier for me to write about it, than pitch it. It’s definitely something I’d like to work on improving this year.
LikeLike
So excited you’re working on this in the new year. It’s a noble quest – pitch, pitch, pitch! The worst that will happen is they say no, which is far better than you wondering if you could have gotten something you wanted if only you had pitched it.
LikeLike