“Comics say funny things and comedic actors say things funny.” ~ Ed Wynn via Carol Burnett, Happy Accidents
Over the winter holidays I started reading the wonderful book Happy Accidents, a memoir by comedic actress Jane Lynch. At turns the book is hilarious, heartwarming, and heartbreaking. Jane has the incredible ability to make people feel for her without making them feel sorry for her. I hope she’ll be writing many more books in the years to come. Carol Burnett, one of my creative heroes, wrote the forward for the book and in it she recounts a story the legendary Ed Wynn told her regarding his ideas about great comedy.
Jane Lynch is hilarious not because she tells jokes. She plays every one of her characters with a sincere sense of seriousness that makes her characters even more funny. It’s a rare and beautiful gift that she worked very hard to craft and hone. While Ed Wynn was talking about comedians and actors (and Carol Burnett extended this story as explanation of Jane’s abilities as a comedic actress), it got me thinking about how applicable this idea is to so many areas off the stage, especially to business. We have to make our own funny, meaning we need to make the very best of what we’ve got and shape into what we want it to be within the context of circumstances.
Jane Lynch isn’t handed a script full of jokes and one-liners. No one even tells her how or when to be funny. She’s given a script detailing a situation of her character, and then she runs with it. She doesn’t find the humor in the circumstances; she makes it.
Running a business is similar. We’re handed a set of market circumstances, not a business plan or even an idea of a business plan. We have to build the creative business idea and the plan that brings it to life that links to the market circumstances. We don’t happen upon a relevant and desired idea; we make it so.
I started my career working in professional theatre, and I was always surprised by the perceptions of those outside the industry who thought we were just playing. My theatre work was the very best business training I ever received (and yes, it did teach me more than my MBA.) Theatre is a lot more than actors, sets, costumes, lights, and a stage. It added up to be far greater than just the sum of its parts. It taught me how to craft not only a show, but a story, a life, and a legacy. It showed me that the very best road to take is the one we pave for ourselves.
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
Christa Avampato 
Thumbs up! I love your work..
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Thanks so much, Brian!
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