Lady Gaga performing "Marry the Night" on A Very Gaga Thanksgiving
“What you can do, or dream you can do, begin it! / Boldness has genius, power and magic in it.” ~ Goethe
Late on Thanksgiving night everyone had gone home and my parents were fast asleep. Phineas was cuddled up next to me snoozing, and I was pecking away on my laptop to draft a freelance writing piece. When I write, I usually have music or the TV on in the background. I flipped through the channels and saw that A Very Gaga Thanksgiving, Lady Gaga’s Thanksgiving special, was on. “Perfect,” I thought. “I love her empowering music and I won’t get distracted by a complicated storyline.”
So much for that idea.
I found Lady Gaga’s story incredibly compelling – her sense of family, the incredibly personal and unique inspirations behind each of her songs, and how she views real wealth. And there was one message in her interview at the end of the show that really stuck with me. I haven’t been able to stop thinking about it. Her song “Marry the Night”, her favorite song on her new album Born This Way, is about the decision she made a few years ago to fully commit to her work. Lady Gaga decided she was “going to tear it up”, make her work her husband, and never look back. “Marry the Night” is the musical manifestation of that promise to her herself.
Inspiration will find us in the most surprising ways – a unintended conversation, an chance meeting, a Lady Gaga TV special. Eventually, we will find that we can’t fight our purpose forever. During my vacation last week, the signs of a new life taking shape were abundant and abundantly clear. There was no mistaking them.
I need to commit to the work of my life – my teaching through Compass Yoga and to my writing. On Thanksgiving night, a switch flipped. The fear of this leap didn’t disappear, but it somehow became inconsequential. It now feels like there is a greater force moving me forward, a gentle hand at my back, as if the night may have chosen to marry me and I must go along.
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
I'd love to know what you think of this post! Please leave a reply and I'll get back to you in a jiffy! ~ CRA Cancel reply