I had brunch on Saturday with my friend, Susan, in DC. An amazing and inspiring woman, Susan talked about so many strong women she knows who are now beginning to frame up their own futures in every sense. We couldn’t figure out if it has to do with our age (we’re both in our mid-30s, as are many of our friends) or if it’s more of a societal shift. Is carving our own road the way of the future? Is the entrepreneurial path, or some flavor of it, the new norm. Will we begin to become a society of people who take a role at a company for stability as we build up our own unique ideas that eventually take more of our time and generate more of our income?
Later that afternoon I had a drink with my friend, Matthew, where we talked about wanting to give our lives meaning. We believe that there is so much good work in the world to be done that we cannot simply phone it in for 40+ hours / week to a job that doesn’t fulfill a mission. There must be and can be more that comes from work. It should make our lives bigger and generate energy within us rather than leave us feeling insignificant.
There used to be an idea that a job is a job and we get paid to do a job because it isn’t supposed to be fun. Last week I sadly heard a friend of mine lament that she felt there was no use looking for a new job at a new company because every place is just as bad as every other place. She’s in her late 20’s, and my heart broke a little for her. She’s too young and too talented to be so deflated, though on some unfortunate level, I get it. Corporations beat you up. They do make you think it can’t be better elsewhere and that there is always a bad apple in every barrel. I have to challenge that notion for my own sanity. I believe the bad apples can be pitched for the sake of fostering a healthy system. It takes courage, concern, and enlightened leadership, and it can and should be done.
I got the chance to meet MJ, whom you may know from all of her amazing comments on this blog and links to resources that relate to my post topics. It’s always a treat for me to meet new friends whom I get to know through my various online channels. Whoever said technology is isolating us isn’t using it correctly. It’s expanding my network and opportunities for learning significantly.
MJ made a very astute correlation between work and a bucket of water. GRab a bucket full of water and stick your hand in it. Your hand is you at a big corporate job. Pull your hand out. You’re left with some water clinging to your skin as evidence that it’s been in water (call this water experience) and notice that the space where you hand once was in now filled in, the water level being every so slightly lower in the bucket. That pail of water is the corporation you work for. When you leave, there’s a minor change in the environment, but not much and it’s quickly filled in. We talked about the desire to make a change to new roles that can uniquely be filled by us, where our presence is needed and would be missed if we left.
All these conversations had me turning over the meaning of work in mind. It should be something that contributes to the mission of crafting meaningful days. I’ve no desire to feel that my work in ancillary to my life; that I am one person at work and another at play. I want to be in an environment where I can bring to bear all that I’ve learned and have the environment teach me more in return that becomes useful in my continued work the following day. That’s what I hope work becomes for all of us – just another word for “grow”.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
I had brunch on Saturday with my friend, Susan, in DC. An amazing and inspiring woman, Susan talked about so many strong women she knows who are now beginning to frame up their own futures in every sense. We couldn’t figure out if it has to do with our age (we’re both in our mid-30s, as are many of our friends) or if it’s more of a societal shift. Is carving our own road the way of the future? Is the entrepreneurial path, or some flavor of it, the new norm. Will we begin to become a society of people who take a role at a company for stability as we build up our own unique ideas that eventually take more of our time and generate more of our income?
