“Stories can conquer fear, you know. They can make the heart bigger.” ~ Ben Okri
This week I learned an enormous amount about the power of authentic storytelling. I founded Compass Yoga to provide yoga and wellness programming to populations dealing with specific health concerns. Given the incredible need, we are focusing our efforts on helping returning veterans, their families, and their caregivers, particularly those who are challenged with PTSD and other stress- and anxiety-induced illnesses. For some people, this is a difficult mission to imagine. They can’t see how veterans will ever take to yoga and other therapeutic treatments outside of traditional Western medicine. I understand their concern, and so storytelling has become a major focus for us.
On Tuesday, I presented to Lawyers Alliance, an amazing nonprofit who mission is to assist existing and would-be nonprofit organizations with legal matters. I requested their help in filing for nonprofit incorporation and 501(c)(3) status. To begin the process, I applied, had a phone interview, and then presented my case to them in-person. I was acutely aware of the my presentation’s dual-purpose – first, I needed to demonstrate the practical need for the organization and the logistics I would put in place to deliver on the mission. Then, they needed to see if I was passionate about the idea; they needed to hear my personal story. In short, they to know why this organization matters – to the world and to me.
I am so happy and grateful to report that on Friday I learned that Lawyers Alliance has agreed to take Compass Yoga on as a client. For a small retainer fee and necessary government filing fees, they will help us through the process of incorporation, set-up, tax-exemption filing, and other associated needs. Now the match-making process begins and they will contract with a pro bono attorney from a firm to work with me and the Compass Yoga Board on these actions.
When I received the notification, I literally started jumping around my apartment. I couldn’t believe this incredible good fortune. Wins like this make me want to work even harder to realize all of the potential for healing we have brewing with Compass Yoga.
A million thanks to so many of you who have sent your good wishes, resources, ideas, suggestions, links, and general goodness in this effort. None of this would be possible without all of you. It takes a village to grow and spread a good story, and I’m honored and humbled to be among you on this road. Today, my heart is full of gladness and sincere appreciation. Through my teaching, I’ll pay it all forward many times over.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
“Stories can conquer fear, you know. They can make the heart bigger.” ~ Ben Okri
I AM SO THRILLED FOR YOU!!! What wonderful news, and now you’ll be even better enabled to help those who need you most. 🙂
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Thanks, MJ! I am excited to get going on this process.
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