“Stories can conquer fear, you know. They can make the heart bigger.” ~ Ben Okri
This week I learned an enormous amount about the power of authentic storytelling. I founded Compass Yoga to provide yoga and wellness programming to populations dealing with specific health concerns. Given the incredible need, we are focusing our efforts on helping returning veterans, their families, and their caregivers, particularly those who are challenged with PTSD and other stress- and anxiety-induced illnesses. For some people, this is a difficult mission to imagine. They can’t see how veterans will ever take to yoga and other therapeutic treatments outside of traditional Western medicine. I understand their concern, and so storytelling has become a major focus for us.
On Tuesday, I presented to Lawyers Alliance, an amazing nonprofit who mission is to assist existing and would-be nonprofit organizations with legal matters. I requested their help in filing for nonprofit incorporation and 501(c)(3) status. To begin the process, I applied, had a phone interview, and then presented my case to them in-person. I was acutely aware of the my presentation’s dual-purpose – first, I needed to demonstrate the practical need for the organization and the logistics I would put in place to deliver on the mission. Then, they needed to see if I was passionate about the idea; they needed to hear my personal story. In short, they to know why this organization matters – to the world and to me.
I am so happy and grateful to report that on Friday I learned that Lawyers Alliance has agreed to take Compass Yoga on as a client. For a small retainer fee and necessary government filing fees, they will help us through the process of incorporation, set-up, tax-exemption filing, and other associated needs. Now the match-making process begins and they will contract with a pro bono attorney from a firm to work with me and the Compass Yoga Board on these actions.
When I received the notification, I literally started jumping around my apartment. I couldn’t believe this incredible good fortune. Wins like this make me want to work even harder to realize all of the potential for healing we have brewing with Compass Yoga.
A million thanks to so many of you who have sent your good wishes, resources, ideas, suggestions, links, and general goodness in this effort. None of this would be possible without all of you. It takes a village to grow and spread a good story, and I’m honored and humbled to be among you on this road. Today, my heart is full of gladness and sincere appreciation. Through my teaching, I’ll pay it all forward many times over.
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Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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“Stories can conquer fear, you know. They can make the heart bigger.” ~ Ben Okri
Christa Avampato 
I AM SO THRILLED FOR YOU!!! What wonderful news, and now you’ll be even better enabled to help those who need you most. 🙂
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Thanks, MJ! I am excited to get going on this process.
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