On Sunday afternoon I saw the final Harry Potter, just like millions of other people who helped the movie take in $168.5M on its opening weekend, the largest opening weekend in history. The special effects, the story of a hero’s journey, and the sheer beauty of the franchise, in book and movie form, have created one of the greatest franchises in storytelling history. But these aren’t the reasons why I love Harry Potter and all that he stands for.
I love the story behind the story. I love that from the mind of one single 30-something woman, a whole new world was born that captured our own imaginations. There’s a horrible misconception in our society that all of the good ideas have already been thought of. JK Rowling has proved this theory wrong beyond measure, and for that I am so grateful to her.
Watching the final movie made me wonder what magical world is waiting to be discovered and shared by you and by me. I hope, like JK Rowling, we will have the confidence, courage, and heart to tell those stories. The whole world is wanting and waiting to hear them.
Wondering what JK Rolwing is up to now? Visit http://www.pottermore.com.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
On Sunday afternoon I saw the final Harry Potter, just like millions of other people who helped the movie take in $168.5M on its opening weekend, the largest opening weekend in history. The special effects, the story of a hero’s journey, and the sheer beauty of the franchise, in book and movie form, have created one of the greatest franchises in storytelling history. But these aren’t the reasons why I love Harry Potter and all that he stands for. 
A good friend of mine in Oxford had a dream to become a composer of movie scores (like his teacher John Williams) and wasn’t I gobsmacked to find that he had scored a Harry Potter movie. http://scottfree2b.wordpress.com/category/nicholas-hooper/ He scored the next Harry Potter as well. Yes, It’s good to keep dreaming stuff up 🙂
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Christa,
That’s why Albert Einstein said, “imagination is more important than knowledge.” With imagination, there are no limits. The brightest ideas are out there, just waiting to be discovered by a creative person.
Your post resonated with me, as usual, keep up the good work.
Ah, if we could only dream like children and create imaginary worlds of make believe. Rowling proves that this is not beyond our scope.
Cheerio.
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“There’s a horrible misconception in our society that all of the good ideas have already been thought of” ; I agree with this; people don’t get it – sure you may have a consistent structure ( see Kal’s 510+ stage hero’s journey work over at http://www.clickok.co.uk/index4.html ), but that in no way determines the originality.
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Hi Sam – thanks for much for this link. I’m going to check it out.
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