“Vision is the art of seeing the invisible.” ~ Jonathan Swift
“My favorite place is my imagination.” ~ ME
Every once in a while, I get a real fire under me. I’m not sure where it comes from, though it’s almost always linked to something I read like this quote by Jonathan Swift. And when this fire gets going, I feel the need to crack open my laptop and get this all down because I’m certain that the words I’m about to think are the words that someone somewhere needs to hear, right now at this very moment.
It’s easy to see what is right in front of us. What’s more difficult, though ultimately more rewarding, is to imagine what could be and bring it into being. There’s much talk in the business world about leaders of companies who are “visionaries”, and in business that has largely meant people who see the current situation with a slight twist that vastly improves value. Minimal work for a lot of pay off. There’s nothing wrong with that at all – masters of the 80 / 20 rule, they have been able to steer the companies they run through our economic storms of late.
Though I appreciate the work of visionaries, the people who really inspire me, who really impress me and motivate me, are invisionaries – people who see a whole new way of being to improve their own lot and that of others. They see things that have never even been thought of, much less acted upon. They attack challenges that most people run from. They look at big problems in the world and rather than turning a blind eye, stand firmly rooted into the ground and say, “I can make this better.” They are people of action, people who don’t hesitate. They don’t need all the answers, they just need the next step. They’ll gladly pave the road as they travel it. In actuality, they prefer it that way.
This is who I’m trying to be with the mission of Compass Yoga – an invisionary – and it’s what I want for all of you, too. I don’t want us to be limited by what’s here in front of us. I want us to tear down the walls we see in our lives. Climb over them, plow through them, dig your way underneath if you have to. Need a boost? Let me know, and I’ll gladly offer it up. Just get out there, and live the life you really want.
I know this work isn’t easy. I’m asking a lot of myself, and I’m asking a lot of you, too. And here’s why – there a lot of people who are going to tell you, “You must do X because long ago you decided to do Y.” These people will tell you that no matter what you want to do, you just can’t. Maybe these people are your family, your friends, your neighbors, your co-workers, or your boss. I want you to thank them for their opinions and then turn the volume on them off. I’m here to be the voice that tells you to roll the dice; the only thing you have to lose is regret for not living the life you want.
It’s tough to get people to see the world through your mind’s eye; don’t blame them. Many people are not invisionaries, and have no desire to be. They will plod along and be just fine. The people who do something really extraordinary with their lives, who make a difference, are the ones who are in this game every day courageously weaving the fabric of their own lives and the lives of those they want to help. Hold that as your ideal, your model.
Don’t take no for an answer. Open every window, swing open every door, and when all else fails get out your chisel and hammer and make your own way out of the box and into the light. If we can live like this, then we can live lives by our own designs. And what could be more gratifying than that?!
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
Reminds me of a quote
Steve Jobs, who has some good ones, some collected here http://www.quotationspage.com/quotes/Steve_Jobs/
Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
Also reminds me a little bit of Randy Pausch’s Last Lecture, which I found inspiring, as I did what I know of how he lived his life.
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Love these sources, MJ! Sometimes I have moments of panic as I keep pushing ahead with Compass Yoga. Had one just last night actually. When that happens, I take a deep breath and your advice that you stated in this comment. Our time is indeed limited.
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Christa,
Thank You. This is the way you have lived your life. Go for it.
At an early age, Steve Jobs decided to live life on his own terms. By his 20s, Steve was already a multi-millionaire. Steve was a success by his own definition. Great stuff from a college drop-out. Steve’s life has always been an inspiration.
Yet, Steve knows that time is fleeting. We have a limited time in this life. Today, Steve suffers from cancer: he has his good days and bad days, so you never know when the Grim Reaper will come calling for you.
That’s why I feel that Compass Yoga is a step in the right direction. It is your heart’s desire and it will take you places. It will enable you to help people and earn money. One of the goals is to quit your day job, start a company, and become financially independent by the time you are in your 40s. That, in turn, will enable you to travel the world too.
My best wishes on your success. Pursue Compass Yoga to its logical conclusion. Become an entrepreneur: that is who you are. Cheers.
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Hi Archan,
That’s such a wonderful vision. I’d love to be traveling the world by the time I’m in my 40’s and teaching yoga to those recovering from trauma. That’s my ideal – here’s to living our dream lives!
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