“I spent my entire complaining that no one ever listens to me and now look what happened. I can’t believe I’ve gotten to have this experience. I say this at every talk I ever give and no one ever prints it: Thank you, thank you, thank you so much for caring this story.” ~ Matthew Weiner, Creator of Mad Men, at the 92Y on Thursday, December 16th
I went to the 92Y on Thursday night to hear Matthew Weiner speak. I’m an enormous Mad Men fan because I love the intensity of the writing and how true he is to the time period. I left the talk loving Matthew Weiner as an inspirational writer who believed so much in the power of good content and in his Mad Men concept. He used the pilot script for years as a writing sample, his calling card, to get writing jobs. When he began to seriously shop it around after finishing his time as a writer for The Sopranos, HBO turned it down.
Weiner talked a lot about nostalgia, “the pain from an old wound”, and its place in the lives of the characters and fans. “In the 1960’s, being an intellectual was in style,” he said. “Advertising used to be a dead-end, a haven for creative people with lofty aspirations.” Now advertising, in its traditional sense, has fallen out of favor as viral and social media mechanisms have become more effective and efficient. The men of Madison Avenue must shake their heads and wonder how their world changed to drastically. “I’m writing a story that everyone knows the ending to,” Weiner stated. “It’s really a recipe for disaster.” And still, we watch. The power of nostalgia, of the desire to know and understand a time so different from ours and yet not that far into our past.
The concept of “The Other” also dominated quite a bit of airtime at 92Y. Weiner is fascinated by the concept of a foreigner, an outsider, someone who doesn’t belong. These Others are the truth-sayers, the mirrors for the rest of us who try so hard to push away any story that doesn’t fit our own narrative. The Other, in life and in good storytelling, has the ability to expose injustice and get at the reality underneath> They foreshadow what’s to come, just around the corner, no matter how much we deny the impending events. So long as The Other stands with us, we are forced to face the music, to recognize that life as we know it will never be the same. The Others are what cause heroes to rise up and villains to fall, eventually.
I loved Weiner’s raw honesty on stage. he was fully and unapologetically himself, neuroses and all on display. He didn’t put on airs. He didn’t try to be someone he’s not. He didn’t hide or dodge a single question or comment. His emotions and responses were authentic and genuine. Success seems to have had little effect on him except to shock and surprise him. He’s at once enormously proud of the work and pinching himself to make sure this is all real. He’s the kind of writer that should serve as an inspiration for anyone trying to make it in the world with this demanding craft. “If you push stories away, they’ll destroy you.” Better to tell the tales we have as fairly as possible, take whatever praise or lashings they garner, and keep going. It’s the only way to both persevere into our futures and preserve the pasts we come from.
Christa Avampato 