“I think “beauty” has a (prominent) place in every project.” ~ Tom Peters
I’d go one step further than Tom Peters and say if you are living somewhere, doing something, or learning something and you can’t find any beauty it, then move, do something else, and pick another topic. I know that this week I espoused about how life is long and we have more time and space than we actually realize. But your life and the amount of time you have is not enough to warrant the wasting of it.
I’m one of those efficiency junkies. I despise waste of any kind, whether the resource is tangible or intangible. I especially hate having my time wasted. I kind of self-implode without a vertical learning curve. Actually, I don’t know how to live without one so if I feel even a tinge of boredom, my mind is off and running. What never fails to captivate me is beauty, and I especially treasure ironic beauty – moment and places that don’t seem beautiful on the surface but with a little digging have a great abundance of beauty underneath.
In 2011, I’m not doing a single personal project that doesn’t have a kind of beauty that inspires me. Truly, I refuse to struggle through projects or experiences or someone else’s decisions that don’t make any sense to me. I can’t do that anymore. I’m done with dreading any place, or project, or event. If what I’m doing isn’t useful to me, or you, or the world at-large, then I’m going to find something else to do. The world needs so much help right now and we need eachother.
I have a lot to offer in the way of resources. We all do. Talent, time, experience, care, and concern (perhaps the most underrated resource of all!) We can no longer afford to do work that doesn’t matter. We are what we do.
The beautiful image above is not my own but I think it’s stunning. It can be found here.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
“I think “beauty” has a (prominent) place in every project.” ~ Tom Peters
Christa Avampato 
Talking about beauty, I think the song, “Imagine” by the Beatles is one of the most haunting ones I have ever come across. What a rare talent, John Lennon.
I try to stay efficient, so I can spend the rest of my precious time to experience beauty in my life.
Just today I was whistling a tune by John Denver, another awesome artist. Pity how such gifted people have passed away so young. It almost breaks your heart, but their work lives on in our hearts. Even today, they are remembered.
Cheers.
LikeLike
Two of my very favorite artists, Archan. I always think of John Denver at Christmas time – somehow those two go together for me. Happy Christmas!
LikeLike