Over the last few weeks, I’ve been doing a lot of think about small bets and goals, and the enormous benefits that can be gained by an individual and an entire community. Muhammad Yunus, founder of Grameen Bank and one of my social entrepreneurship idols, is famous for saying that he didn’t set out to help the whole world, or even his whole country of Bangladesh through microfinance. He wanted to help one village of 10 people in 1976 (incidentally, the same year I was born.) 34 years later, it’s deposits now stand at ~$1.4B and the organization has helped 8.3M people out of poverty, 97% of them women. (For more indicators of Grameen’s impact, click here.) He advises entrepreneurs not to build enormous business plans to scale. He tells them to just set one simple intention – help 5 people out of poverty.
Over the weekend, I took my family to the Wizarding World of Harry Potter, part of Universal’s Islands of Adventure Theme Park. What they’ve done with the tiny bit of land set aside for Harry Potter is truly wonderful, with a few exceptions which I’m detailing in a letter to send to their President as guest feedback. What was abundantly clear is that they don’t believe that the appeal of Harry Potter will last too long. The Harry Potter part of the park is adjacent to several junky exhibits that should have been ripped out and used to expand the Harry Potter section. With such rich content, an entire park could have been built around that franchise, rather than just a sliver of an existing park land-locked between exhibits with little appeal. So much opportunity wasted due to a lack of belief by Universal in the powerful connection that fans feel to Harry Potter. Sometimes you need to bet the farm, or in Universal’s case at least the Islands of Adventure.
What does Harry Potter have to do with Muhammad Yunus? Quite a bit when we think about passion, belief, and priorities, and how those 3 pieces come together to form a new product that inspires and ignites creativity. Universal went small on an idea that warranted a far bigger bet. Muhammad Yunus bet small, knowing that his success could be replicated the world over if he could help his original group of 10.
The moral of the story – bet small on a brand new idea, but don’t go so small that you paint yourself into a corner.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
Over the last few weeks, I’ve been doing a lot of think about small bets and goals, and the enormous benefits that can be gained by an individual and an entire community. Muhammad Yunus, founder of Grameen Bank and one of my social entrepreneurship idols, is famous for saying that he didn’t set out to help the whole world, or even his whole country of Bangladesh through microfinance. He wanted to help one village of 10 people in 1976 (incidentally, the same year I was born.) 34 years later, it’s deposits now stand at ~$1.4B and the organization has helped 8.3M people out of poverty, 97% of them women. (For more indicators of Grameen’s impact, click here.) He advises entrepreneurs not to build enormous business plans to scale. He tells them to just set one simple intention – help 5 people out of poverty.
Christa Avampato 
This is goooooood, Christa!!!
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