?What If! Innovation is one of my favorite innovation firms. They have a resource they use to get at key insights called “WOWs”, short for “Windows of Wisdom”. Everyone has them. Pieces of experience, knowledge, and expertise that give us special insights into how things work, or how they should work. They help us build empathy and compassion for specific circumstances. Being a parent, having a pet, living in a certain city, how we commute to work, what we do all day to earn a living, what we read, watch on TV, and hobbies we take up in our free time. It all matters – who we are is largely determined by how and with whom we spend our time.
Never underestimate WOWs, yours or anyone else’s. Insight is an elusive, odd beast that shows up in the strangest ways at the strangest times. Our WOWs are handy little assets to always keep in our back pockets. They help us recognize opportunities, and can be used for the greater good. Be generous with them – share what you know.
Here are 5 ways to put your WOWs to work:
1.) Crowding sourcing databases. A quick Google search will provide a myriad of agencies that now list crowd sourcing as an expertise and they need communities of people to be their experts. Their business depends on it. So get out there, join some of them, get compensated (in a variety of ways), and put your experience to work.
2.) Mentor or teach. Young people need our stories and example, now more than ever. Mentoring and teaching is the ultimate gift we can give because it involves generously sharing our own history. Check out sites like Takepart.com or Volunteermatch.org to find mentoring opportunities near you.
3.) Write. Writing in any form is helpful to connect us to others, to inspire, and to learn. Blog, comment on blogs, write a column or an op-ed, get involved in online communities of people with common interests. Put your thoughts out there generously and you’ll be surprised by the goodness you get in return.
4.) Create partnerships. Think of networking as finding like-minded partners. Write letters to people you admire – that’s how I wrote my column for Examiner that ultimately became my e-book, Hope in Progress. Online communities and Twitter are other great places to find potential partners who are as passionate as you are about your interests.
5.) Start a side business. Your key insights can be leveraged creatively to generate extra income. My interest in yoga led me to pursue my 200-hour RYT training and my creation of Compass Yoga. My interest in the art of writing led to my freelance writing work. Your hobbies can help you do well and do good at the same time when you share them with the world.
How have you put your experience to work for you?
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
?What If! Innovation is one of my favorite innovation firms. They have a resource they use to get at key insights called “WOWs”, short for “Windows of Wisdom”. Everyone has them. Pieces of experience, knowledge, and expertise that give us special insights into how things work, or how they should work. They help us build empathy and compassion for specific circumstances. Being a parent, having a pet, living in a certain city, how we commute to work, what we do all day to earn a living, what we read, watch on TV, and hobbies we take up in our free time. It all matters – who we are is largely determined by how and with whom we spend our time. 
Love this and insightful. Christa, Would you be interested in republishing this article on a tutorial platform site as a lead out to sell your other intellectual capital?
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Absolutely!
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