There is a strong parallel between gardening and creativity. Gardening has elements of design – color, placement, texture, size. There’s also a common element of surprise in gardening and creativity. We may plant the seeds of a specific plant, but we aren’t sure exactly how it will look until it blooms. The same goes for creativity – the solution or product or service we ultimately create may be very different from our first idea. There’s an even deeper parallel between gardening and creativity, one that we can and should intentionally, powerfully pursue.
A few months ago, I wrote a post about new ideas needing friends. Part of being a friend to new ideas is providing a safe place for them to be in their infancy, providing nourishment and space to grow. To be a friend to new ideas, we must act as greenhouses for them.
New ideas can cause disruption and inconvenience. They ask us to change and grow and alter our existing perceptions of ourselves, of others, and of the world around us. They can make us uncomfortable. They can scare us. Rather than shying away, we should pursue the ones that scare us the most. Ask why they stir our emotions in a specific way. That’s where the learning is. Ultimately, we may decide to put those ideas aside, and even if we do, they will have been great teachers for us by strengthening our convictions provided we give them a chance to show us what they’ve got.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
There is a strong parallel between gardening and creativity. Gardening has elements of design – color, placement, texture, size. There’s also a common element of surprise in gardening and creativity. We may plant the seeds of a specific plant, but we aren’t sure exactly how it will look until it blooms. The same goes for creativity – the solution or product or service we ultimately create may be very different from our first idea. There’s an even deeper parallel between gardening and creativity, one that we can and should intentionally, powerfully pursue. 
Thanks so much for the link!
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