“In many ways, the work of a critic is easy. We risk very little yet enjoy a position over those who offer up their work and their selves to our judgment. We thrive on negative criticism, which is fun to write and to read. But the bitter truth we critics must face, is that in the grand scheme of things, the average piece of junk is more meaningful than our criticism designating it so. But there are times when a critic truly risks something, and that is in the discovery and defense of the new. The world is often unkind to new talent, new creations, the new needs friends… Not everyone can become a great artist, but a great artist can come from anywhere.” ~ Anton Ego (voiced by Peter O’Toole) in Ratatouille (2007), written by Brad Bird
While on vacation in Florida, my brother-in-law pointed out this quote to me. I had seen Ratatouille before though had not paid this quote nearly the credit it deserves. If someone covered the attribution, I would have assumed a seasoned journalist as its writer. The gorgeous language, the lament, the honesty, and then the sense of purpose have an eloquence and dignity to them. I want to make t-shirts with this quote on them. I will certainly paste it up at my desk.
The new, indeed, needs friends. Supporters. Believers. People who can let go of past ideas and conceptions in favor of something different and out of the ordinary. They must step away from the safe, sure bet, and make their way out to the ledge to join the artist who had the courage to go it alone with only his imagination as his guide. Critics and artists alike earn their true credit out there on that ledge together.
Great artists can come from elite pedigree schools and backgrounds – critics often hold up those examples as the pinnacle of high art. As Brad Bird sees it, a great artist could just as easily come from any far-reaching corner of the globe, no training even required, only friends. An artist needs vision and the ability to bear out her ideas for the world to witness and critique. Making art, putting our hearts on our sleeves and inviting others to view them takes conviction, confidence, and bravery. Artists do and must throw caution to the wind. Their pallets may consist of paints, brushes, pens, computer design programs, clay, performance abilities, and a variety of other tools. The medium does not determine greatness. What makes a great artist, and also a great critic, is the unquenchable desire to make and remake, to believe that their greatest work and their greatest discoveries always lie ahead.
My brother-in-law, Kyle Waldrep, painted the image above. Visit his art blog here.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
“In many ways, the work of a critic is easy. We risk very little yet enjoy a position over those who offer up their work and their selves to our judgment. We thrive on negative criticism, which is fun to write and to read. But the bitter truth we critics must face, is that in the grand scheme of things, the average piece of junk is more meaningful than our criticism designating it so. But there are times when a critic truly risks something, and that is in the discovery and defense of the new. The world is often unkind to new talent, new creations, the new needs friends… Not everyone can become a great artist, but a great artist can come from anywhere.” ~ Anton Ego (voiced by Peter O’Toole) in Ratatouille (2007), written by Brad Bird
dig the quote. i have long been fascinated by the role of criticism. it was the topic of my master’s thesis in fact. one book i have always held tight to on this subject: anatomy of criticism by northop frye. http://en.wikipedia.org/wiki/Anatomy_of_Criticism
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Thanks, Col! I didn’t know that was the topic of your thesis – very cool. I don’t know this book by Northrop Frye. I will pick it up. Thanks for the recommendation.
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