“In many ways, the work of a critic is easy. We risk very little yet enjoy a position over those who offer up their work and their selves to our judgment. We thrive on negative criticism, which is fun to write and to read. But the bitter truth we critics must face, is that in the grand scheme of things, the average piece of junk is more meaningful than our criticism designating it so. But there are times when a critic truly risks something, and that is in the discovery and defense of the new. The world is often unkind to new talent, new creations, the new needs friends… Not everyone can become a great artist, but a great artist can come from anywhere.” ~ Anton Ego (voiced by Peter O’Toole) in Ratatouille (2007), written by Brad Bird
While on vacation in Florida, my brother-in-law pointed out this quote to me. I had seen Ratatouille before though had not paid this quote nearly the credit it deserves. If someone covered the attribution, I would have assumed a seasoned journalist as its writer. The gorgeous language, the lament, the honesty, and then the sense of purpose have an eloquence and dignity to them. I want to make t-shirts with this quote on them. I will certainly paste it up at my desk.
The new, indeed, needs friends. Supporters. Believers. People who can let go of past ideas and conceptions in favor of something different and out of the ordinary. They must step away from the safe, sure bet, and make their way out to the ledge to join the artist who had the courage to go it alone with only his imagination as his guide. Critics and artists alike earn their true credit out there on that ledge together.
Great artists can come from elite pedigree schools and backgrounds – critics often hold up those examples as the pinnacle of high art. As Brad Bird sees it, a great artist could just as easily come from any far-reaching corner of the globe, no training even required, only friends. An artist needs vision and the ability to bear out her ideas for the world to witness and critique. Making art, putting our hearts on our sleeves and inviting others to view them takes conviction, confidence, and bravery. Artists do and must throw caution to the wind. Their pallets may consist of paints, brushes, pens, computer design programs, clay, performance abilities, and a variety of other tools. The medium does not determine greatness. What makes a great artist, and also a great critic, is the unquenchable desire to make and remake, to believe that their greatest work and their greatest discoveries always lie ahead.
My brother-in-law, Kyle Waldrep, painted the image above. Visit his art blog here.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
“In many ways, the work of a critic is easy. We risk very little yet enjoy a position over those who offer up their work and their selves to our judgment. We thrive on negative criticism, which is fun to write and to read. But the bitter truth we critics must face, is that in the grand scheme of things, the average piece of junk is more meaningful than our criticism designating it so. But there are times when a critic truly risks something, and that is in the discovery and defense of the new. The world is often unkind to new talent, new creations, the new needs friends… Not everyone can become a great artist, but a great artist can come from anywhere.” ~ Anton Ego (voiced by Peter O’Toole) in Ratatouille (2007), written by Brad Bird
Christa Avampato 
dig the quote. i have long been fascinated by the role of criticism. it was the topic of my master’s thesis in fact. one book i have always held tight to on this subject: anatomy of criticism by northop frye. http://en.wikipedia.org/wiki/Anatomy_of_Criticism
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Thanks, Col! I didn’t know that was the topic of your thesis – very cool. I don’t know this book by Northrop Frye. I will pick it up. Thanks for the recommendation.
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