I love Greg Verdino’s blog. I find him interesting, controversial, and wicked smart. He’s also humble, curious, and consist and constantly learning and sharing. He started up his blog almost 4 years ago; I’ve been reading his blog for about a year. Mostly, Greg writes about social media and marketing though conversations (in any form) and relationships always seem to be his underlying topics to me. I’ve been looking back over a number of his posts as I prep the curriculum for the marketing class I will be teaching at LIM College in the Fall.
On my plane ride back from vacation, I finally read Greg’s ebook 4 & 20 Blog Posts, a selection of his writings from his first two years of blogging. As someone considering a career shift, I found his book and back-story very inspiring. Greg was “the social media guy” at Digitas when he started blogging and a brilliant marketer. Then he went to crayon, and now is part of Powered, a full-service social media agency. Conversations are now the mainstay of his profession. I think that’s a great answer to the “what do you do for a living?” question: “I talk to people.”
You don’t need to be a marketer or involved with social media to enjoy Greg’s ebook, the same way you don’t need to be a chef to enjoy Anthony Bourdain’s show No Reservations. Yes, if you love talking with and listening to customers in a variety of ways, Greg’s writing will be not only enjoyable but incredibly useful to you.
Greg is a guy who enjoys his life, has undergone a number of personal and professional changes since beginning his blogging life, and shares that every day with his readers. He gives us big ideas to chew on, visions that inspire us, and calls to action that makes us want to roll up our sleeves and get to work on the work that most interests us, whatever that work may be.
Give his ebook a read (it’s available for free download on his website) and let me know what you think. Greg’s book microMarketing will be published by McGraw-Hill in August.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
I love Greg Verdino’s blog. I find him interesting, controversial, and wicked smart. He’s also humble, curious, and consist and constantly learning and sharing. He started up his blog almost 4 years ago; I’ve been reading his blog for about a year. Mostly, Greg writes about social media and marketing though conversations (in any form) and relationships always seem to be his underlying topics to me. I’ve been looking back over a number of his posts as I prep the curriculum for the marketing class I will be teaching at LIM College in the Fall. 
Published: Tuesday, April 17, 2012 in Brookhaven, Pa.
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