My niece, Lorelei, lives in her tutu. It’s one of the first things she asks for in the morning. She loves to put it on, along with her dancing shoes (little black patent leather shoes with bows on the sides), and tap around on the kitchen tiles. She’d be thrilled if we could tile the whole world like a kitchen. She’ll spin, belt out a few Disney musical tunes, and take a bow. She invites everyone else to join in.
Her tutu transforms her – she takes on a new persona with it. It’s her special everyday costume. As I danced around the kitchen with her almost every morning of my vacation, I wondered what my tutu is. What is that one thing I have that transforms me into exactly the person I want to be? What helps me put away any fears I feel for the sake of just living to the fullest?
I have a white puffy calf-length skirt that I bought several years ago. I live in it during the summer. I love to twirl around in it. It makes me feel like I’m in some far away place, like I’m an explorer. It’s one of the few things that survived the fire in my apartment building. I have no idea how the specialty cleaner got the smoke and soot out of it. I bet they bleached the heck out it, and I’m glad they did. That skirt is my version of a tutu.
I’m not a clotheshorse – I actually hate shopping, particularly shopping for clothing. I do think it’s important to have one item that helps us to actualize and crystallize our lives exactly as we wish them to be. It helps to keep dreams in the forefront of our minds.
This week, I worked on numbers, letters, and vocabulary with Lorelei. She taught me about the value of not only having dreams, but also acting out our dreams. I think I got the better end of the deal.
The photo above is my niece, Lorelei, dancing in her tutu. If you have your version of a tutu, I’d love to hear about it!
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
That’s such a cute picture! I love the purple tutu.
This is also a great topic. Like you, I don’t like shopping for clothes all that much. I think my tutu is a group of clothing: my running clothes. Running makes me feel strong and confident, and it’s one activity that I am unwaveringly committed to. I’m just thinking about it now, but I wish I felt the same way in all situations as I do in my running clothes!
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Hi Jen,
I totally agree with you!! I do love workout clothes – especially of the running variety. I also feel this way about jeans. My goal is to get to a point in my career where I can wear whatever clothes I feel most productive in, which is never in a suit 🙂
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