What we write online matters more than we know. A few weeks ago, I went to Terroir Wine Bar’s new location in Tribeca with my friend, Sara. My friend, Amanda, and I went to their location in the East Village a while back and I loved it so when this new one opened right near my office I had to check it out. I enjoyed it so much that I wrote a Yelp review, clicked submit, and never gave it a second thought.
About a week later I heard from Neil Squillante, Founder of Technolawyer, a social media company that writes a series of newsletters and a blog covering product reviews, technology tips, and other helpful information for lawyers and law firms of all shapes and sizes. He enjoyed my review on Yelp and then clicked to my profile to see what I do for a living. Seeing that I am a freelance writer and a product developer for a large company, he asked if I knew anyone who might be interested in freelance B2B (business-to-business) writing. I replied, “Yes. Me.”
Several weeks, a few emails back and forth, and a face-to-face meeting later, he asked if I would be interested in doing some freelance writing work for Technolawyer. I never thought a review on Yelp would lead to a freelance writing gig so I certainly didn’t write the review of Terroir for that reason. It’s a great wine bar with an exceptionally wonderful staff, so I wrote the piece in the hopes that it would get them some business. That small piece turned out to be the epitome of a textbook win-win scenario. Or karma, depending on your point-of-view.
Neil looked through my blog, gave me some solid advice about writing, life, and entrepreneurship, and then asked if I’d write about a particular area of my own expertise: positive thinking. While not strictly a required competency for a lawyer, it certainly helps get the job done. Positive thinking particularly helps people, lawyers or not, in this economy. It certainly has helped me and now I hope my post helps others, too.
My article posted on Technolawyer’s blog yesterday. Have a look at http://blog.technolawyer.com/2010/06/remain-sane.html
I must remember to send Yelp a thank you note. It just goes to show that what we put out into the online ether can have far more significance than we ever imagined. Neil’s working on my next writing mission for Technolawyer. I’ll let you know how this unfolds.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
What we write online matters more than we know. A few weeks ago, I went to Terroir Wine Bar’s new location in Tribeca with my friend, Sara. My friend, Amanda, and I went to their location in the East Village a while back and I loved it so when this new one opened right near my office I had to check it out. I enjoyed it so much that I wrote a Yelp review, clicked submit, and never gave it a second thought.
Christa Avampato 
This story brought a smile to my face. It really shows the power of social media. Do you mind if I repost it on my blog? I’ll provide a source link of course.
Lars
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Hi Larze,
Thanks so much. Please feel free to repost. Glad to bring a smile to people’s faces and help everyone realize just how much opportunity is out there in the most unexpected places!
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Thank you for stopping by and celebrating my birthday with me this month! I hope you have a wonderful summer!!
Lori
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Glad to, Lori! Thanks for inviting me to your link-y birthday bash. Happy birthday! 🙂
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