“You, too, God willing, will be 65 some day–and when you look back it’s never the easy times that pop up in the viewfinders; it’s the valiant struggles and adversities suffered and occasionally overcome that fill the highlights tape.” ~ Tom Peters
Memory is a funny thing. It’s amazing what will surface at specific times, without us even actively asking it to make an appearance in our minds:
– This morning I woke up thinking of our family dog who we had to put down in September. I thought about how hard that day was and also how grateful it made me we for his love all those years.
– For a few weeks I’ve had dozens of conversations about relationships – the good, the bad, and the ugly. After a string of recent ones that didn’t end so well, I realized that finally I think I’m ready to find one that really works for me and becomes a blessing in my life.
– Occasionally, I will be walking around my neighborhood and still imagine the event that would have unfolded if I hadn’t gotten out of my burning apartment building exactly at the moment when I did.
– September of 2009 will forever be a month that I remember as one long struggle that I survived.
Struggles and their after-effects can play out in two ways: they can be things that send us spiraling down into misery or they can become the hour of our greatest teaching. It’s a choice. Our choice. Yes there’s a grieving period and it may be far longer and more filled with despair than we’d like it be. Eventually we have to decide to stay down or stand up and start over. Pain can be a powerful motivator to transform our lives in ways that we wouldn’t without its prompting. Struggles can be valiant.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
Well I AM that venerated age 65 and looking back is not on the agenda. When people want me to drag up the past for their inspection I find it annoying. I aim them to my web sites – it’s all there somewhere. I’ve had sites up since the mid ’90’s – if it’s not there, tough. When old friends want to relive old times I get impatient after about 2 minutes. Been there done that. The past, the good and the bad, is all the same – over. Now is now and it’s fresh as a daisy. It always will be.
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