Valentine’s Day. I know lots of people who hate this holiday. “Invented by Hallmark,” so they say. “Gross, canoodling couples. Every day should be Valentine’s Day. Love, yuck. Men suck. Girls are mean. And all the rest of it. Who needs it?” Me. I need it.
Valentine’s Day always keeps me looking up. I don’t have a Valentine this year, but I wish I did. Love and romance are really wonderful things to have, and I do believe that the more we truly are open to them, the easier it will be to find them. We have to be positive about love. If we have a negative attitude toward finding it, or not finding it as the case may be, we can be sure it will continue to elude us.
My friends, Jeff and Ashley, and I have a little love pact. We go out of our way to find singles events that we can all go to so that we can meet as many people as possible. Parties, mixers, events, etc. If it’s possible that we can meet new people, we bring one another along. It’s our philosophy that we never know when love will find its way to us, but we’re certain that the more we get out there into the world, the easier it will be.
In our quest for love, we need support to keep us going and looking. Maybe 2010 will be my year for love. Or at least one step closer to it. Happy Valentine’s Day.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
Christa,
I can’t believe your single and looking for love.
What, the girl with the million dollar smile?
Ya gotta be kidding me.
Just smile and I am sure all the eligible bachelors will just melt at your feet. They have no choice, none at all.
(Just between you and me, though, aren’t we guys the pits? Aren’t we all just beasts on the prowl looking for only one thing and with no redeeming qualities at all? Ha, ha, ha).
Seriously, though, I hope you find your prince charming and your friends find princess charming. Best wishes to all of you. There is always hope, so stay optimistic.
Don’t let Valentine’s Day give you the blues. And keep on meeting new people and rock the singles scene.
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Hi Archan! You’re so sweet – thank you so much. Valentine’s Day is definitely not making me blue. I actually always love it, single or not 🙂 Tonight I’ll be at dinner and a movie with a friend of mine. Hope you’re having a great day!
-C
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I hope 2010 is your year, Christa – no one deserves it more! see my e-card coming your way. Love, Mom xxxooo
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Hi Christa,
Love your post and your attitude toward Valentine’s and finding love in general! (People who get negative about it can also take down “Christmas” & many other days: too commercialized, etc.)
Even when I didn’t have a date, I still liked the day, knowing that it’s a celebration of love in general, as well as romantic love. It’s about friends and anyone you want to call “Valentine!”
So, that said, “Happy Valentine’s Day!”
~ Bonnie
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Thanks, Bonnie! I’m with you. How could anyone hate a day that’s dedicated to the celebration of love?! Hope you’re having a great one!
-C
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Christa you have already planted the seeds of true love with your friends. Let that energy, that honesty and what sounds like true joy flow freely and love will find its way. One tip, in case you are not a gardner – don’t keep digging the earth to see if the see has taken root. Trust that it has and enjoy the garden that will assuredly come your way. Happy day of love!
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Hi Beth,
I love that tip about not continually digging to see if a seed has taken root. That may just inspire another post….
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Love will come when we least expected and I believe it will come to you. 🙂
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Thanks, Walter! I believe that it does come when we least expect it – this world works in mysterious ways 🙂
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