“You cannot think your way into a new way of acting, you have to act your way into a new way of thinking.” ~ Jerry Sternin, Founder of The Positive Deviance Initiative
In this month’s issue of Fast Company, there is an excerpt from Switch: How to Change Things When Change is Hard by Chip Heath and Dan Heath. The book goes on sale February 16th, and this excerpt provides insights into how to find the bright spots, as small and few as they may be, that lead to radical, large-scale, successful change when replicated. The Heaths take a cue from Jerry Sternin, a professor of nutrition at Tufts University, who, along with his wife, Monique (also a professor at Tufts), gave so much to so many around the world. The Professors Sternin founded the movement of positive deviance and advocated for its use around the world.
There is some societal belief that when someone is exceptional, they’re weird. We think that the exceptional do things that no one else can do when really they just do things that no one is doing. William Kamkwamba in Malawi, whom I wrote about earlier this week, illustrates this point perfectly. If we studied them closely, we would find that a couple of key things that they do are different from the majority, and those few differences can be replicated so that the exception becomes the new norm. Jerry and Monique Sternin believed that if we can find the bright spots, we’ll get more understanding of a situation and greater progress than we ever thought possible.
All day today I’ve been looking for bright spots in specific areas of my life. I’m keeping track of them in my little black book. This idea of positive deviance has had me grinning ear to ear all day. Tomorrow, I’ll be back here to talk about some of these recent discoveries. I hope you’ll join me.
The image above is not my own. It can be found here.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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“You cannot think your way into a new way of acting, you have to act your way into a new way of thinking.” ~ Jerry Sternin, Founder of The Positive Deviance Initiative
Christa Avampato 
I love the name “positive deviance” it sounds wonderfully wicked in a way. I visited their website, thanks for that. This is incredible because I have been giving a lot of thought of late about how to bring about change at a fundamental level that will be long lasting, and in particular, how to empower someone to change. Change doesn’t come from without but within but how do you get one to take the need for change within themselves? Good subject, I look forward to reading your progress.
Aine
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Hi Aine,
I love the term, too! Jerry Sternin felt that we had to act before we could recognize the need for and path to change. Perhaps our situation needs to get to a point where we feel we absolutely need to find a better way forward.
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Amanda,
I am so glad this post was helpful. We need to find those bright spots and then just replicate the heck out of them. It’s a magical process.
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