Today I began writing my personal statement for my PhD application to Columbia. I have been thinking about it for a week. Usually writing comes very easy to me. It’s something I love and a skill I work on every day. The words usually come faster than I can type them. Several times I have sat down to write this personal statement and starred at a blank page for a long time, closing my laptop with nothing to show for my time.
What is it that’s getting to me? Why is it that putting fingers to keys to write this personal statement is so tough? I can talk about why I want to get my PhD; I know my dissertation topic and I know what I want to do post-PhD. So why is this personal statement giving me writer’s block?
In one to two pages I have to explain who I am and what I’m most passionate about to people who barely know me. Every word counts. Because of the critical importance of this piece I was editing before I even started writing. I let my quest for perfection get in the way of telling the truth, plain and simple.
While I need perfection before I click the ‘submit’ button, I was forgetting that the first draft, along with the second, third, and thirtieth can be far less than perfect. A final piece that shines from beginning to end is composed of bits and pieces of glimmer from the many drafts that come before it.
Life’s the same way. Love’s the same way. Careers are the same way. We usually don’t get things perfectly correct the first time around. It takes a lot of trial, and error, and trial again. It takes the courage to fail, to follow a dream as far as it will take us. And many times our dreams dead end and we have to pick ourselves up, dust ourselves off, and start all over again. Life, love, and careers take many drafts, and in each new experience we gain a little piece of magic, a little piece of awareness that will get us a bit closer to our own version of perfect. The trick is to never call it quits until we get exactly what we want.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
If life was easy it wouldn't be worth living
LikeLike
Agreed, runner52! I'm actually looking forward to the short-term sacrifices in order to live my dream!
LikeLike