One of the first Broadway shows I worked on was Cabaret at Studio 54. I would sit in the back of the theatre night after night and watch that story unfold, every show more beautiful than the show before. One of my favorite lines is from Herr Schultz (played by Ron Rifkin) to Fräulein Schneider (played by Blair Brown). Herr Schultz is trying to convince Fräulein Schneider to enter into a relationship with him, despite the fact that he is Jewish and the world is looking a little bleak for people of his heritage. He tells her that the apples at the base of tree are easy to pick up, though the fruit at the top of tree, if she is willing to climb up a ways, is so much sweeter. I worked on that show almost 11 years ago, and still I think of that line and how applicable it is to our lives every day.
I feel comfortable admitting in this blog post that very soon I will be moving on to a new position in my career. I’ve had an honest conversation with my boss and explained my intentions. I hope she understands. At the end of the day, the future of her team that she’s laid out is just not what gets me going. I completely understand that she’s in charge of the team and has every right to change the direction of the bus. My obligation is to decide whether or not to whole-heartedly get on the bus. I’ve decided to actively look for a new bus, and there are some stupendous options on the horizon.
Some people think I’m a little crazy for making this move. I’ve done a lot of good work in my position; I’ve built solid relationships that would serve me so well and get me promoted quickly. If only I could put my head down, keep my mouth shut, and phone it in just the way that I’ve been scripted, I’d be just fine. I could coast right through to the end of this recession no matter how long it lasts.
Those who know me a bit better just smile and nod when I say I’m looking for new opportunities that get me up out of bed in the morning. They know I’m not built for coasting. Yes, coasting is much easier in that it requires no exertion on my part. The trouble is that for me coasting is just an unbearable existence. Putting the pedal to the metal and ‘trying to get up that great big hill of hope’ is more my style. Herr Schultz was right: The vistas up there are so much wider and more open and beautiful. Fräulein Schneider didn’t know what she was missing.
The photo above is not my own. It can be found here.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
One of the first Broadway shows I worked on was Cabaret at Studio 54. I would sit in the back of the theatre night after night and watch that story unfold, every show more beautiful than the show before. One of my favorite lines is from Herr Schultz (played by Ron Rifkin) to Fräulein Schneider (played by Blair Brown). Herr Schultz is trying to convince Fräulein Schneider to enter into a relationship with him, despite the fact that he is Jewish and the world is looking a little bleak for people of his heritage. He tells her that the apples at the base of tree are easy to pick up, though the fruit at the top of tree, if she is willing to climb up a ways, is so much sweeter. I worked on that show almost 11 years ago, and still I think of that line and how applicable it is to our lives every day.
Christa Avampato 
You'll do just fine
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Thanks, runner52. I hope so! All I know is that this new search has me excited to get up out of bed in the morning and that is a good feeling to have.
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Good for you Christa! Takes a lot of courage.
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Thanks, Kelly. It's either a lot of courage or a lot of foolishness. Either way, I know it's leading me to more happiness.
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