“It does not require a majority to prevail, but rather an irate, tireless minority keen to set brush fires in people’s minds.” ~ Sam Adams
It’s a glorious thing to get to live a day exactly the way we want it to be. This weekend, I’ll be trying on the costume of a full-time entrepreneur. I’m getting ready to send my after-school program proposal to public school principals. Checking every “i” and “t” in the proposal, researching the best fit schools to target, and beginning to write the curriculum. I’m already fantasizing about spending tomorrow at my kitchen table, writing while the afternoon sun softly filters through the windows. It will be glorious.
Except when I’m scared, which I often am, when considering this proposal. If I think for too long about the task before me, my stomach starts doing back flips and my eyes well up. There are so many kids who have so little and need so much. I’m one person, with one little project. What kind of impact will that have when I consider that I want to reach hundreds of thousands, millions, of kids around the world? I am one small person. When I’m alone, this thought comes to the forefront of my mind and is undeniable.
I was just on the phone with someone, explaining why this project is so important, why it matters, and why I have to do this now. As I spoke, I felt the strength rising within me, the tears of frustration turned to tears of possibility and hope and dreams realized. And then he said something to me that I wish I could box up and carry around with me forever. Something that Jane Goodall communicated last night, too. He said that while I might need to pour everything I’ve got into this curriculum, that’s only half of the program. The other half will be the love I give while teaching. Love I can give – I know I’m good at that. So now I know I’m already halfway there.
Last night, the 92Y had a slide show running with quotes and photos of Jane Goodall pertaining to her work around the world. One quote that struck me so hard was one in which she talked about having goals with a wide-reaching impact. “Although the challenges seem daunting at times, this is ultimately the only way to make lasting change – one life at a time.” My pilot program is for 10 kids, barely a drop in the bucket compared to how many need this program. My hope is that those 10 will help others in turn, and so on. We’ll use leverage and multiplicative efforts to achieve this ideal of helping every kid grow up to be a productive, creative, empowered adult.
Yes the challenges are daunting. They’re downright overwhelming. I know in my heart that we can do this, that a small group of passionate people can start to set the world going in the right direction. Simply put, that’s all I’m trying to do.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
