“Anybody can serve….You only need a heart full of grace. A soul generated by love.” ~ Martin Luther King, Jr.
I’ve been doing some work with New York Women Social Entrepreneurs (NYWSE), a group dedicated to helping women launch and run successful social enterprises that have a profound impact on our society. Through a recent NYWSE event, I found A. Lauren Abele’s blog. Lauren “is an economic development program assistant at a community development nonprofit in Brooklyn. By night, Lauren volunteers with other nonprofits helping them with fund development, strategic planning, and social media. She is one of the 2009 NYWSE Mastermind-Mentoring Initiative (MMI) graduates and big-time NYWSE advocate.”
This week she posted her thoughts on how best to help a cause you care about. Her post really resonated with me. In relation to my post from yesterday about doing things we don’t know how to do, Lauren advocates for helping the cause, any cause that interests us, by channeling our own special gifts and talents. If we want to make a difference, we can figure out how best to do that by delving deep within our own hearts. Just begin. We best help the cause by being who we are.
Lately, I’ve been thinking a lot about fitting into a form versus creating a form around our own passions. It’s a very different intention, a very different way of considering service. If we approach service first from the perspective of “what do I love to do, what am I good at, and when am I happiest?” and then find the circumstances that best showcase those activities, we’ll achieve our highest potential.
Lauren’s shining a light on something very profound. Consider this: let’s say that you are passionate about the environment. There are so many options for you to really lend a hand to this cause. You could work with your local park or community garden. You could organize a recycling event in your neighborhood. You could support local farmers. You could write about the cause, sharing your knowledge and interest in the subject with others. There a million ways to play a part – all that’s required is that you care and then channel that care into an activity that brings you joy.
It sounds so simple and yet we spend so much time trying to do what’s “right” for the cause, what we think the cause needs, rather than taking what we do well and doing that for the cause’s benefit. Really what’s right for the cause is that we just be present, that we contribute in some way that’s uniquely, beautifully us.
The image above can be found here.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
“Anybody can serve….You only need a heart full of grace. A soul generated by love.” ~ Martin Luther King, Jr.
