My friend, Eric, got married this weekend. He is one of my closest friends from business school, someone who got me through many tough assignments and helped keep me sane. We also had a lot of fun together. I’m so happy that he found someone as wonderful as he is and that they’ve started their lives together.
The one reading that he and his new wife, Daphne, had at their wedding is from The Velveteen Rabbit by Margery Williams. The quote considers the very pertinent question “What does it mean to be real?”
“What is REAL?” asked the Rabbit one day…
“Real isn’t how you are made,” said the Skin Horse. “It’s a thing that happens to you. When a child loves you for a long, long time, not just to play with, but REALLY loves you, then you become Real.”
“Does it hurt?” asked the Rabbit.
“Sometimes. When you are Real you don’t mind being hurt.”
“Does it happen all at once or bit by bit?”
“It doesn’t happen all at once. You become. It takes a long time. That’s why it doesn’t happen often to people who break easily, or have sharp edges, or who have to be carefully kept. Generally, by the time you are Real, most of your hair has been loved off, and your eyes drop out and you get loose in your joints and very shabby. But these things don’t matter at all, because once you are Real you can’t be ugly, except to people who don’t understand.”
It is the perfect allegory for starting a relationship with someone that is based on love, and therefore the perfect reading for a wedding. It’s also the perfect thing to consider for our lives in general. Our lives, from beginning to end, are based on the art of becoming.
As we grow older we develop new interests and relationships and dreams. Some we accomplish, others die away without coming to fruition for one reason or another, and still others have yet to be found. The end process of becoming is to be real. Authentically, imperfectly, beautifully an individual who will never be replicated nor replaced.
The process of becoming takes patience, with ourselves and with others. It can’t be rushed. We can’t skip to the end to see how it turns out. We can’t work backwards and engineer our way into the best possible ending. It can only be created forward. There will be unexpected instances that must be folded into the process, some will be welcome changes, strokes of luck and genius, and others may be painful and sad. They all matter and all contribute to the piece of art, the life, we get in the end.
Becoming real is not easy. It takes work and perseverance, compromise and sacrifice. And it requires that we take the long-view, always. There will be moments of great triumph and great loss. Those losses are the risks we take and the price we pay for actively living and participating in the world around us, the risks and price for becoming real. And those triumphs and happy moments, big and small, are what make it all worthwhile.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
My friend, Eric, got married this weekend. He is one of my closest friends from business school, someone who got me through many tough assignments and helped keep me sane. We also had a lot of fun together. I’m so happy that he found someone as wonderful as he is and that they’ve started their lives together.
