Yesterday my friend, Ken, called me with an incredible story that’s too good to keep to myself. Last Fall he lost his mom to a terminal respiratory disease that she had managed for a number of years. Ken was very close to his mom and he’s a rough go of it for the past 6 months. One of his friends gave him a gift certificate to a nearby greenhouse and nursery so he could buy a tree in honor of his mom to plant in his yard.
When Ken was a teenager, Evita had just opened on Broadway and the song “Don’t Cry for Me Argentina” was the mot popular song around. Ken’s mom used to crack herself up by changing up the words to “Don’t cry for me Sargent Tina…” She’d sing that all the time, making everyone around her laugh.
Ken was at the nursery yesterday with a friend, choosing a tree to honor his mom. They were specifically looking for a crabapple tree because of their beautiful flowers and found one they really liked. Variety: the Sargent Tina Crabapple. Maybe a coincidence…
Ken and his friend, Linda, get back to Ken’s house and plant the tree in the yard. They place the last shovelful of dirt around the tree and head back inside the house. Just as they get into the house, the song Hold Me Kiss Me Thrill Me was on the radio. That song was the only song Ken’s mother requested for her memorial service when she and Ken were choosing the music while his mom was in hospice. Coincidence, I think not…
Losing people is hard, though experiences like Ken’s remind me that we don’t ever lose the ones we love. They just cross over, and they’ll be there when we cross over, too. We’ll be with them again, and while it’s hard to accept that they don’t exist in the form in which we knew them and loved them, their love is still very much a part of our lives, always. Their love is truly all around us.
The photo above depicts the blossoms of a Sargent Tina Crabapple and is from http://farm3.static.flickr.com/2072/3534629428_bef4ba6e37.jpg?v=0.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
I almost started crying at this post, in a good way! Reminds us all that we can't take anything for granted, especially the people we love and care for the most. Definitely an exercise in daily gratitude. So thoughtful, Christa!
LikeLike
Thanks, Laura. I was tearing up writing it. I'm just so happy for my friend, Ken, that he knows his mom is now at peace and still watching over him.
LikeLike