In Robert Safian’s letter to the editor in Fast Company this month, he closed with a very poignant, short paragraph that was hopeful and also a mark of tough love delivered in an empathic way. We have been spending the past 18 months with a “whoa is me” attitude. The economy is awful. We’re afraid. We’re in a death spiral downward. What are we going to do???
It’s okay to hide under the bed for some amount of time after the dark days arrive. No matter how scared or uncertain or confused we are, we have to eventually come back into the light. We have to start living again, even if the kind of life we live going forward is dramatically different than the way we lived before.
Robert’s assessment is very clear and strong:
“These are dark days, no question. And unpredictable events, from natural disasters to fiscal meltdown to 9/11, can often make things look darker. But the unexpected can also be our friend, our ally, as long as we maintain hope and embrace our uncertain future. After all, we have no choice.”
He’s right. We don’t have the option to stay hidden away, hoping and praying for better days. We are going to have work hard, very hard, for them. And better days doesn’t mean the days we used to have. All we can do is embrace what we’ve got to look forward to, whatever that is.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
In Robert Safian’s letter to the editor in Fast Company this month, he closed with a very poignant, short paragraph that was hopeful and also a mark of tough love delivered in an empathic way. We have been spending the past 18 months with a “whoa is me” attitude. The economy is awful. We’re afraid. We’re in a death spiral downward. What are we going to do???
Hi, Christa!Jennifer C. here again, coming to you from rainy Nashville. I have to laugh, because you’re always a day or two ahead of me when it comes to reading “Fast Company” – your sneak peeks are the impetus to get me to move it to the top of my reading pile! Also, there’s an article on CNN right now about GMail Labs and some of their latest innovations, including “Mail Goggles” (to prevent drunken e-missives) and “Undo Send,” where you can rescind a Reply-All or an email missing the attachment. That innovation factory continues to amaze me in how they evolve something as relatively simple as email – talk about identifying user needs that are current, valuable, and nowhere on the radar of some of the stodgier corporations. Hope all is well,Jennifer
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Hi Jennifer!! Great to hear from you. I love that you read Fast Company, too. How awesome! Don’t you just love all of the things that Google Labs thinks up. I love that company!
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