I’ve given up on opening my 401K statements. The news is just too depressing. Given our current economic state, I’ve been searching of where to put my investment money. Where will it do the most good, for me and for the companies I choose to invest in. When I look at the Dow 30, I don’t have a lot of faith in many of those institutions to reinvent themselves. Some of them have remarkable potential. Most of them have to accept that they have a very tough realization to come to terms with – in the words of Darwin, “Change or die.”
The investments that are intriguing to me these days are in entrepreneurs, particularly those in developing nations such as Rwanda. I just placed my first investment in an entrepreneur in Ghana through Kiva.org. I lent $25 to a woman named Agnes Cobbina for a 7-month term. She owns a hair salon and she wanted to borrow $375 to expand her business. With 14 other lenders, I completed Anges’s loan goal. What was remarkable is that I clicked on several different entrepreneurs and by the time I got to the “lend to” page, their goal was already completed. In the 10 seconds that it took me to read a bit about them, someone else had stepped in to help! One loan is made every 14 seconds through Kiva.org.
Some people might think of this as a charitable donation rather than a loan. Nothing could be further from the truth. 99% of those who receive loans through organizations like Kiva.org pay them back in full. How many U.S. investments can say that these days? And not only am I confident that I will receive my money back; I know that I helped someone help themselves through this loan. I am empowering Agnes, providing her with a dignified way to grow her business and support her family.
I’m thrilled to be able to participate with Kiva.org. But I want to do more. I’d be willing to take part of my investment money and provide it directly to an entrepreneur in a country like Rwanda for a return. What an amazing thing it would be to combine the idea of Sharebuilder with that of a Kiva.org. Could this be a new paradigm for global investment?
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
I’ve given up on opening my 401K statements. The news is just too depressing. Given our current economic state, I’ve been searching of where to put my investment money. Where will it do the most good, for me and for the companies I choose to invest in. When I look at the Dow 30, I don’t have a lot of faith in many of those institutions to reinvent themselves. Some of them have remarkable potential. Most of them have to accept that they have a very tough realization to come to terms with – in the words of Darwin, “Change or die.”
