I’m doing a little experiment: spend a week jotting down the names of everyone you speak to and divide them up into two groups – people who get it and people who don’t. And by “it” I mean whatever you’re passionate about. Bookies, movies, innovation, a new idea for a project at work, a vacation destination. “It” means anything that you want others to listen to, believe, and embrace as their own. “It” is something you want others to buy into.
I found that I spend a solid 50% of my time talking to people who don’t get it, and won’t get it, no matter how much I try to convince them. That is sunk energy. I am spending 50% of my time with people stating my case and I’d have just as much luck with a brick wall as I do with them. I have been wasting too much time on people who don’t get it, and who don’t get me.
Today I went to an Innovator’s Network meeting – a group of people dedicated to talking openly and honestly, looking for silver linings amidst some very dark and gathering clouds. These were my people. Or at least some of them were my people.
It took me a while to find them, a lot of time and effort shouting from the hilltops, and chasing a lot of roads that culminated in dead ends. I spent a lot of time feeling lonely and left out, and out of place. And then I walked into this room today and saw all of these people, gathered together, as if they had been waiting for my arrival. I took my seat among them and smiled. It felt good to be among like minds.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
I’m doing a little experiment: spend a week jotting down the names of everyone you speak to and divide them up into two groups – people who get it and people who don’t. And by “it” I mean whatever you’re passionate about. Bookies, movies, innovation, a new idea for a project at work, a vacation destination. “It” means anything that you want others to listen to, believe, and embrace as their own. “It” is something you want others to buy into.
Christa Avampato 
Good luck
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What an interesting post. Even as a teenager, my dad and I used to talk about the difference between people who “get it” and people who don’t get “it”, whatever “it” is. I will tell you though – the older I’ve gotten, the more I’ve realized that you gotta have a healthy dose of people who don’t get “it” sprinkled throughout your week. Why? Because their lack of getting “it” makes you really THINK – in ways that like-minded people DON’T. In other words – in a strange kind of way – those that don’t get “it” help you think creatively, in a way. Who knew? Anyway, LOVE your thought-provoking posts…Phyllis R. Neill, http://www.shementor.com
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Hi Phyllis! Thanks so much for your comment. I totally understand what you mean – those people who don’t get it, push us further and make us even more innovative. We just need to make sure that they don’t sap our energy while we’re innovating and creating! :)Cheers,Christa
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