I’m a little late to the party on this one – 30 Rock has already won several Emmy’s and is in its 3rd season. I’m just now getting into the series on DVD. Hilarious. And comedy writing is not easy – I’ve tried it and I was terrible. I laugh out loud at the ridiculous behavior of those characters and marvel at how often I think things at work that they say freely to one another. If only all workplaces were that honest, we’d have greater job satisfaction. It’s the passive-aggressive behavior, the simultaneous smile and toss under the bus that kills morale.
Liz Lemon, Tina Fey’s character, is someone I relate to immensely. She is a single 30-something who lives on the UWS, just a few blocks from me. Works hard, sometimes to the detriment of her personal life, makes impossible relationships a hobby, and eats as much as I do. She’s nerdy and independent. We love our humidifiers. While she has this dream job, she’s constantly worried that she will be reduced to teaching improv at the Y. She’s all our unsavory features rolled in to one sympathetic, funny shell. We don’t love the character because she’s perfect or well-balanced or someone we aspire to be. She isn’t any of those things. We love her because she is who we are, warts and all.
30 Rock is proof that we can do something original in an over-crowded field. It just requires that we put aside our egos, stop looking to others for “copy-and-paste” ideas, and just be exactly who we are and say exactly what we think, funny, nice, meaningful, or not. And for goodness sake, we need to learn to laugh at ourselves and those around us.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
I’m a little late to the party on this one – 30 Rock has already won several Emmy’s and is in its 3rd season. I’m just now getting into the series on DVD. Hilarious. And comedy writing is not easy – I’ve tried it and I was terrible. I laugh out loud at the ridiculous behavior of those characters and marvel at how often I think things at work that they say freely to one another. If only all workplaces were that honest, we’d have greater job satisfaction. It’s the passive-aggressive behavior, the simultaneous smile and toss under the bus that kills morale. 
Christa Avampato 