I’m a little late to the party on this one – 30 Rock has already won several Emmy’s and is in its 3rd season. I’m just now getting into the series on DVD. Hilarious. And comedy writing is not easy – I’ve tried it and I was terrible. I laugh out loud at the ridiculous behavior of those characters and marvel at how often I think things at work that they say freely to one another. If only all workplaces were that honest, we’d have greater job satisfaction. It’s the passive-aggressive behavior, the simultaneous smile and toss under the bus that kills morale.
Liz Lemon, Tina Fey’s character, is someone I relate to immensely. She is a single 30-something who lives on the UWS, just a few blocks from me. Works hard, sometimes to the detriment of her personal life, makes impossible relationships a hobby, and eats as much as I do. She’s nerdy and independent. We love our humidifiers. While she has this dream job, she’s constantly worried that she will be reduced to teaching improv at the Y. She’s all our unsavory features rolled in to one sympathetic, funny shell. We don’t love the character because she’s perfect or well-balanced or someone we aspire to be. She isn’t any of those things. We love her because she is who we are, warts and all.
30 Rock is proof that we can do something original in an over-crowded field. It just requires that we put aside our egos, stop looking to others for “copy-and-paste” ideas, and just be exactly who we are and say exactly what we think, funny, nice, meaningful, or not. And for goodness sake, we need to learn to laugh at ourselves and those around us.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
I’m a little late to the party on this one – 30 Rock has already won several Emmy’s and is in its 3rd season. I’m just now getting into the series on DVD. Hilarious. And comedy writing is not easy – I’ve tried it and I was terrible. I laugh out loud at the ridiculous behavior of those characters and marvel at how often I think things at work that they say freely to one another. If only all workplaces were that honest, we’d have greater job satisfaction. It’s the passive-aggressive behavior, the simultaneous smile and toss under the bus that kills morale. 
