I spend a lot of time reading books, magazine and newspaper articles, and watching TV programs that pertain to work being done by nonprofits and NGOS. I spent part of my career in the nonprofit world and have volunteered in my community for as long as I can remember as my mother is also very committed to service.
I talk to friends about their nonprofit work and my company gives generously to a whole host of these organizations. I have a carefully chosen few organizations that I donate to and if friends send me a notice that they are running a race or taking part in some other way to raise money for a charity they believe in, I’m good for a donation. Lately I’ve been feeling the need to do more and I’m not sure if that means joining a board, lending my business expertise on a pro-bono basis, or committing a great amount of volunteer time. Maybe it means starting my own nonprofit.
Because of my interest in education, especially that of girls in developing nations, I picked up a copy of Three Cups of Tea by Greg Mortenson and David Oliver Relin. The book charts the course that Greg Mortenson took to building schools first in the village of Korphe in Pakistan, then all over that country, and most recently in Afghanistan. I was so moved by Greg’s story that about 50 pages through the book I went to the website to make a donation. He is compelling, engaging, passionate, and he’s in the field for all the right reasons.
Greg believes, as I do, that education changes the paradigm. We cannot hope to ensure our own national security and that of our allies if we do not take make the effort to provide basic education, particularly to women, in places like Afghanistan and Pakistan. We cannot go in with guns a-blazing a la George W. Bush, obliterate an entire nation to rubble, and then walk away with a defiant “take that” tossed over our shoulders. Our behavior in the Middle East makes me hang my head in shame.
The way to peace is through books, through education, and through nurturing the imaginations and curiosities of children. Greg and his nonprofit, the Central Asia Institute, are doing that effectively, efficiently, and safely. I couldn’t imagine a better use for my charitable giving.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
I spend a lot of time reading books, magazine and newspaper articles, and watching TV programs that pertain to work being done by nonprofits and NGOS. I spent part of my career in the nonprofit world and have volunteered in my community for as long as I can remember as my mother is also very committed to service.
