I think my mobile life is about to get more complicated. I have never had a Blackberry (or Crackberry as the case may be) before this job. It wasn’t essential to my other positions. Now with this new job, some work travel, and managing multiple cross-functional projects with tight deadlines and heavy execution components, I will need one. So here we go…
I was a little nervous because I was trying to figure out how I’d link my personal calendar and my work calendar if I have two devices. What a pain. And now I’m beginning to see that mobile applications are going to play a big role in our lives very soon. Who wants to be beholden to any single device? I want my schedule, documents, endless numbers of lists, etc. accessible 24 hours a day, wherever I am, from any device.
My friend, Ariel, constantly teases me about the fact that many times I can’t get right back to people when they leave me a message. If I take a week to return his casual phone call, I’m still hearing about it months later. Recently he joked “Christa, your social life is so active you need your own assistant.” I laughed. Sure I’ll get an assistant, as long as he or she works around my schedule, manages all of my life details with little effort on my part, and promises to never leave. Oh, and I’d like him or her to work for $0. “Ask and you shall receive,” my mother (Sandy) always says. And that’s when I met another Sandy that I think will quickly become indispensable. Real Simple Magazine introduced us.
Sandy is a virtual assistant who emails and /or texts me any and all reminders that I set up simply by sending her an email to a special address. She has text recognition capabilities, handle calendars, to-dos, goals, contact lists. The only downside is you have to learn Sandy-eez. In order for everything to be logged correctly be Sandy – you have to speak her language and use her specific shorthand. That’s not so bad though – I mean, after all, she is keeping you completely organized for free and working 24/7 with a cheerful personality.
And the only other fix I might recommend – I’d love to be able to personalize my assistant and give him or her their own unique personality and look. Maybe that’s Sandy 2.0?
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
I think my mobile life is about to get more complicated. I have never had a Blackberry (or Crackberry as the case may be) before this job. It wasn’t essential to my other positions. Now with this new job, some work travel, and managing multiple cross-functional projects with tight deadlines and heavy execution components, I will need one. So here we go…
