Month: July 2008

Africa, environment, food, friendship, girl scounts, politics, sports, television, travel

10 little things

Christa Avampato

My friend, Julie, is in Tanzania for about 2 months. She’s on assignment with the Peace Corp and has started a blog to track her experiences. http://turnyourhead.wordpress.com/


On one of her posts, she takes a cue from her blogging sister and lists 10 little known things about her that are interesting and unique. I love the idea so much that I’m stealing it. Thanks for the inspiration, Jules 🙂

1.) The first profession I ever had an interest in was paleontology because I loved dinosaurs.
2.) When I was little, I memorized every fact about Africa that I could get my hands on and my mother would patiently listen to me go on for hours – if only we had the internet then.
3.) I was a Girl Scout until I was 12.
4.) I learned how to swim when I was 30.
5.) This is the first year I have ever been registered with a political party. My mother gave me a voter registration form when I turned 18 and until this year have always been an Independent.
6.) There is a tractor crossing sign on the road I grew up on. 
7.) The two countries I must visit some time in my life are Rwanda, to see the mountain gorillas, and Cuba because of the movie For Love or Country.
8.) I hate talking on the phone – it’s my least favorite form of communication
9.) My favorite charitable cause is environmental protection
10.) Mary Lou Retton was my childhood idol  
and a bonus fact:
11.) My sister and I have two common obsessions: The Gilmore Girls (my baby niece is named after Lorelei Gilmore!) and Dunkin’ Donuts (which we affectionately refer to as “Dunks”)
apple, business, family, friendship, social media, technology, website, writer, writing

My new website is up and running! http://www.christainnewyork.com

Christa Avampato

Hooray! After a steep learning curve and months of agonizing over every word, photo, and design decision, my personal website is up and running. I created the website to drum-up freelance writing work and to grow my practice of helping small business effectively use new and emerging media to augment their marketing strategies. Launching my website today was the first step down the road to this new and exciting venture. The website links heavily to this blog and I will continue to maintain this blog with near-daily writing. I’d love your feedback on the website! http://www.christainnewyork.com

It is a scary thing to put myself out there alone. While secretly I consider myself an expert in communications, now that sentiment is out there in the world. While I’ve contributed to efforts via a company I work for, this is the first time I am putting my own talent and ambition out there, entirely on my own. That website in a very real sense says who I am, what I do, and what I believe. While there’s a tremendous freedom that comes with that kind of action, there is also a fair amount of fear and trepidation. “One step at a time,” I keep telling myself.
I must recommend the kind people over at GoDaddy.com, where I registered my domain name and purchased their hosting service. Their website, while very cluttered, is fairly easy to navigate after a bit of practice. What won me over is their fantastic phone support. I talked to a real person (!) three times this morning, no waiting, and very few menus. Great customer service!
I bought my new Mac earlier this year for its web design capability with the iWeb program. Love it! They saved me the pain of learning anything beyond my rudimentary html knowledge. I applaud people who can write code elegantly – I just have no desire to do it myself and Mac understands that.
I must especially thank my dear friend Dan for his wonderful photography and all of the advice he gave me when I was considering the design of the site. 
I have so many friends who gave me ideas and encouragement as I’ve considered free-lance writing and this small consulting practice. In brief: Alex, Kelly, Steve, Monika, Katie, Amy, Lisa, Trevin, Brooke, Ken, Heather, and Richard. And to my great family who always believes in me.  
corporation, passion, presentation, speaking, work

What’s the difference between being preachy and passionate?

Christa Avampato

I understand that there can be a thin line between preaching and speaking passionately. Barack Obama is a brilliant example of someone who has mastered the art of speaking passionately without becoming preachy. A friend of mine was just telling me about a meeting he was recently asked to join because of his expertise on humanitarian relief work. Mind you, this topic was the topic of discussion. He is marvelously articulate and speaks with such authority and passion that it is fully understandable how people will walk to the ends of the Earth for him. 


After he finished his two minute discussion on the role of humanitarian relief work in several hot-button areas of the world right now, there was dead silence from his boss. I should interject here that he is far more educated and personally vested in this cause than she is, despite the fact that she has seniority. He makes her look good without fail, on every project, and she has often publicly taken credit for work he has done. 

At this meeting, rather than thanking him for his point of view, she responded by addressing the group with, “well, not that that information has anything to do with the issue at hand…” Actually, it had everything to do with the issue at hand. His boss was irritated that he had a more articulate, and opposing view, than the surface comments she was making. What’s more my friend is far more genuine than his boss, she knows this, and is unable to level the playing field with him. She closed the conversation saying, “well, I think we’ve had enough preaching for one day.” So ludicrous, it’s laughable…

And that started me thinking about the difference between preaching, which often has a negative connotation, and articulately addressing an issue with passion. It comes down to whether the person speaking is talking to hear himself talk and or if he is educating and sharing his point-of-view with his audience. Preaching has a lot of shallow dazzle and speaking with passion has dazzle plus substance. With all of my friend’s energy and enthusiasm, my advice to him was to move on to someplace that appreciates and rewards him for everything he has to offer. 
books, business, corporation, Jack Welch

Winning by Jack Welch

Christa Avampato

Today, my boss showed an interview of Jack Welch when he was on his book tour for his then-new book, Winning. The interview contained all of the Welch-like outlooks that anyone in business has come to know well; f nothing else, he is remarkably persistent and consistent. Though I disagree with some fundamental beliefs he has about managing a company, I do think he provides excellent food for thought for today’s business leaders.

Off the bat, I have to admit that I have experienced Welch-style management first hand. I interned at The Home Depot for my summer between my years of business school. And though Welch never worked there himself, one of his proteges, Bob Nardelli, was the CEO for over 6 years. We all know how that played out, and there are numerous articles that have been written about the damaging culture of that place.

Many of the troubles that The Home Depot is facing now have nothing to do with the housing market. They have everything to do with the fact that in 6 years Nardelli decimated the culture that made that company great. People were afraid of him. He had dirty stores with low service levels and focused on the large professional contractor, a customer who was never all that interested in The Home Depot. They consequently sold the business after Nardelli’s termination. While Nardelli tried very hard to play hardball the way Mr. Welch taught him to, he forgot the lessons of shedding what is not essential, focusing on others when you are in a leadership position (as opposed to oneself), and realizing that a great company never believes they are best so they continually seek to learn and improve.

Where I strongly disagree with Welch is in his philosophy that is the namesake of his book: winning. He says a company’s job, its only job, is to win. He goes on to say that from winning, all good things come. My question to him would be, “Do you win at all costs, by any means necessary?” There are a lot of companies that got very large, fantastically wealthy, by completely disregarding the environment, by squeezing every last drop of margin out of their suppliers, and treating their people with less than respect. Wal-Mart is a great example of all of these operating principles. Now they’re working hard to reverse their ways. They certainly won by Welch’s definition. But was it worth it?

I would amend the mission statement of a company by saying that it’s job is to win with integrity. And by integrity I mean that it must consider that the communities in which its employees, suppliers, and customers live and do business are also stakeholders in their business decisions, as much as its stockholders. If a company wins and puts the health and well-being of its communities at risk, then in the long-run we all lose.

crime, New York Times, theft

Vandalism: a sign of the times?

Christa Avampato

Theft is a common topic on the news, in newspapers, magazine, we hear about it on the streets. I never realized how depressing and violating it is until it happened to me, today. I walked to my car, parked in my lovely neighborhood, this morning and started it up. You’d think the muffler was missing it was so loud. I turned the car off, took a peek under the car and saw that a very large pipe was dragging on the ground. Didn’t look good.


I called my boss to get his advice and he said it sounded like a clamp had come off and that I should just take it to a repair shop and get it fixed. Didn’t sound like too big a deal. My mom and step-father said the same thing. I called my wonderful insurance company who arranged and paid for a tow to a nearby station about five miles away. 

When the tow truck arrived, the tow man looked under the car once it was up on the truck. Once elevated, it was clear to see that a clamp hadn’t fallen off. Someone had taken a saw to my exhaust system and cut out the catalytic converter.

I had held it together pretty well all morning, but when I saw my car bring put up on the truck and carted away, I got a little teary. I just can’t understand how anyone, no matter how desperate, could literally harm someone else’s property, inconvenience them financially and logistically. As it turns out, with this particular kind of violation, I am not alone. 

I called my friend, Steve, once I returned from the auto repair shop, and he said to me that he saw some article about this recently. After a quick search on Google, I found a New York Times article which ran in March that discusses the increase in this type of theft. CATs are a hot item because they contain so many precious metals that can be stripped out and sold. A thief can get about $200 per CAT from a chop shop and it takes about two minutes to take one from a car like mine. No doubt that same thief hit several other cars in my neighborhood on the same night. To replace it costs anywhere from $450 – $1000 and that’s just the part, not the labor. Thankfully, my car insurance covers vandalism so I’m getting off with a $500 deductible and they’ll pay the rest, including a good portion of a rental car I’ll need to get back and forth to work. Certainly not what I want to spend my money on, but I’m grateful for any help I can get in this situation. 

For me, this is just one more reason to urge me to make the switch to a public transportation life.   
business, Costco, movie, retail

Reaching consumers where they are

Christa Avampato

“Build it and they will come” is a business mantra that I wish would die a quick death. I am amazed by how often retailers and service providers believe that the customer needs to seek them out. With so many choices and so little time, companies need to be proactively tracking their customers to find out where they are, and then doing whatever they can to get their products and services in front of them in compelling ways.

I read a post on one of the Amazon.com blogs today that was written by Rich Sloan, of the founders of StartUpNation. http://www.amazon.com/gp/blog/post/PLNK2ZPLRZB2ZOBQG. In the post, he describes a recent outing to Costco where he found AMC movie tickets available at a slight discount. He and his wife weren’t even considering seeing a movie, but it was clearly saving a bit of money for them and would provide them with an experience later on that they’d both enjoy. If not for that display, the couple would have had to decide to see a movie, then look up the times, dates, location, etc. of the closest movie showing a movie they were interested in. With a slight discount in a store where the couple was already shopping, AMC reached out to them and gave them an idea for a night out.

Well played, AMC. And a lesson for all of us in business. The rules of the game have changed: we must do everything we can to offer differentiated, timely benefits to consumers in a convenient package.

health, insomnia, sleep, time

Smoothing ruffled minds

Christa Avampato

Last night, I went to listen to my friend, Dan’s, DJ mix at the Time Out New York Lounge at New World Stages. His show, Lush & Lively, features a fabulous mix of groovy re-creations of old standards. The music really just makes me smile. I hadn’t seen Dan in over a month – a travesty as I am used to seeing about once a week. Times gets away from us too easily. This started me down the road to thinking about how much our busy lives actually effect the state of our minds.

I came across a quote today by Charlotte Bronte that could be the mantra for all of us that suffer from time to time, or all the time as the case may be, from insomnia. “A ruffled mind makes a restless pillow.” A large part of my sleeping problems are self-induced. My mind is working so fast so often that it has a hard time going to sleep. It is stubborn about turning off.

Meditation helps. Yoga helps even more because it pairs meditation with physical activity. I’ve been known to run simply to exhaust myself as much as possible. What really helps is slowing down and I am growing more conscious of my ability to slow down my life despite the world’s efforts to continuously speed it up.

Yesterday, I was meeting Dan at 6, precisely, so that way I could get somewhere else by 7:30, and be home by exactly 10 to finish up some work before going to bed. Fine to do on occasion. Ludicrous to think that kind of rigid planning in my social life is sustainable. So I moved my 7:30 back half an hour, and lengthened by then-8:00 by half an hour. I gave myself some room to breathe, and I was able to get a better night’s sleep because I hadn’t felt rushed all evening long to get here, there, and everywhere.

To be sure, valuing your time as the most precious resource on the planet is a difficult task because demands are placed upon you by external sources. However, giving myself the permission to control the impact of those outside sources, even if just for one evening, yields such good results that I’m having difficulty valuing my time as anything less than precious. Could that one decision be the key to calming down our ruffled minds?

The image above can be found at: http://startupblog.files.wordpress.com/2007/09/salvador-dali-clock.jpg

comedy, New York, writer, writing

Writing from the heart, or at least from real life

Christa Avampato

Week three of Sketch Comedy 101 at the Upright Citizens Brigade. Conversation between class members seemed easier. And then someone blurts out to our teacher, Charlie, “See, we’re talking.” This of course killed the whole good buzz that was happening. Luckily we got it back as the sketches again this week were very good.

This week’s assignment involved creating a character sketch. There are a lot of interesting folks in this world – so many that at some points in my life I’ve begun to wonder if those people are normal and I’m a bit left of center. Unfortunately, my memory was failing me badly this weekend. I couldn’t think of a single funny character to write about. Last week the other sketches were so good, and mine was certainly not, that I felt an intense pressure to write something hilarious. I wracked my brain for ideas, started to go down a path, and realized all roads were heading toward decidedly un-funny destinations. I was explaining the situation to my friend, Kelly, whom I was visiting in Buffalo over the July 4th weekend.

I threw out an idea of a Brain Storming Session Gone Wrong. I’m intrigued by how often that term is thrown around in some companies by senior management. I thought it might be funny to have a CEO who’s the least creative person on the planet running a session with his highly creative direct reports, and then shoot down all of their ideas in favor of his own lunatic suggestions. Kelly agreed that that could be a fun sketch, that it probably happens to people more often than not, and I could make a go of it.

So I did and it was funny. Very funny. So funny in fact that the man reading the CEO character was laughing too hard to get the lines out. This was a good sign for my writing and a vast improvement over last week. And then other people in the class were joining in with new ideas to heighten the comedy even more. Now I know why writers enjoy this form.

Here’s the learning: Take a cue from the very idea of brainstorming sessions and put every idea out there. I’ve suggested many ideas that fell flat once I put them out into the world. I’ve kept my suggestions to myself only to have someone else say the same exact idea and get a big laugh. And I’ve made some suggestions that don’t sound all that funny to me though once I get them out into the world, they go over well.

Comedy, more than any other art form I’ve experience, is a living, breathing entity. You know immediately whether or not it’s good because laughter, in the best possible case, is uncontrollable by our conscious minds. We have no idea if something is funny until we act it out for others and gauge their response. It requires that we ban together with other people to create something valuable; a good lesson to consider, with far deeper impact on our lives than just the act of writing sketch comedy.

Next week, we’re scheduled to present commercial parodies. With all of the good fodder out there on the airwaves now, the trouble will be deciding among dozens of choices which one will be most likely to get the biggest laughs.

books, love, New York, relationships

What does Dr. Helen Fischer have to say about love?

Christa Avampato

Good question! I’ll find out tonight at the taping of an ABC News Special that Barbara Walters and Dr. Helen Fischer are co-hosting with chemistry.com. The event will take place at Mansion, a new venue in Chelsea. 50 men / 50 women – all from similar backgrounds and looking for love. This sounded a touch wacky at first but the opportunity seems so intriguing that I couldn’t possibly let it pass by.

Dr. Fischer is an anthropologist at Rutgers University, and she studies the brain in love. I figure if she has made her life’s work to find out how and why people fall for one another, the least I can do is add myself as a data point to her research. In January, Barbara Walters will present an hour long ABC News Special on Dr. Fisher’s forthcoming book, WHY HIM? WHY HER? Understanding Your Personality Type and Finding Your Soul Mate.

Maybe I’ll find the love of my life, or even just get a few good dates out of the evening, and at the very least I’ll collect some good stories.

comedy, New York, writer, writing

Nothing Worse Than Silence

Christa Avampato

I started a Sketch Comedy Writing class knowing I’d be the least funny of the students. Part of my motivation was to meet writers, and I figured all of us could use a little more humor in our lives and in our writing. We write every week and then read our work out loud for everyone to hear. 


My first piece was too short and not at all as funny as I had hoped it would be. I got a few polite smiles, and maybe one line that got a true laugh. Otherwise, it fell flat. To be fair, the class is relatively quiet – I’m assured by our instructor that ALL sketch writing classes are quiet. But if that’s the case then I’m having a hard time understanding why he brings that fact to our attention several times per class. Every other sketch piece was far funnier than mine. 


Part of me just wanted to throw in the towel. And then I thought of my friend, Brooke, who has recently transitioned from stage acting to TV / film. She’s studied TV and film with conviction for nearly a year. And she goes to auditions not with the intention to book a job, but to improve, to feel that her investment of time in learning this new art form is worthwhile. Some people are naturally funny in that Saturday Night Live sort of way. I’m not — I’m going to have to work at it. And the good news is, well, I really have nowhere else to go but up. 


I’m in the middle of preparing my next piece – a character sketch. Time to dig out the memories of all those weirdos I’ve had the privilege to meet…they’re finally coming in handy.