communication, community, technology, Twitter

Good PR for Twitter

“What are you doing?” is the only question that Twitter, the microblogging site, asks you to answer. In 140 characters or less, please. I had heard of the site a while ago though didn’t really get into it until March when I attended the BlogHer Business Conference in NYC. There, nearly all the attendees were twittering away, giving their feedback on what was happening at the conference in bite-size “tweets”. Four months later, I’m twittering several times a day!

USA today ran an article today about the phenomenon that is Twitter. Its popularity has grown exponentially, and much, MUCH faster than the founders could have predicted. As a result, the site crashes fairly often, though is usually back up and running quickly. Still, the need for reliability is strong, and growing stronger by the hour, in this increasingly interconnected world. This reliability is particularly an issue when companies want to get in on the act and figure out how to leverage the conversations that are going on out there. As Bob Davis said, “Speed is Life.” And to have speed, we need reliable connections.

I follow a few companies on Twitter – one being the March of Dimes. I met a small group of their Team Members and these women were light years ahead of many companies when it comes to social media. And it’s amazing how often I have been contacted by others who read my writing in one media channel or another, and then decided to “follow” me.

And the most amazing feature I find with Twitter: most of my followers I’ve never even met in person. Unlike other spaces on line where I spend time like this blog, my website, or Facebook, Twitter is a place where I can leave a short snippet, a passing thought, and then spend the majority of time checking out what others are doing. And there is a load of fantastic information, research, and insight in those 140 characters. For the overwhelmed, people or businesses, Twitter is a great place to get in on the conversation with minimal effort and heartache. Twitter is the art of brevity at its best.

I'd love to know what you think of this post! Please leave a reply and I'll get back to you in a jiffy! ~ CRA

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