We couldn’t let Earth Day go by without another new vocabulary word in the lexicon of sustainability. This one is actually fun to say! Scruppies is defined as “socially conscious upwardly mobile persons.” Me (God-willing on the upwardly mobile part), for example.
I grew up in a rural area where being Green was just the way we lived. We’d never pollute the land we had to live on because, well, we had to live there. We bought food at the farmer’s markets because we were friends with the farmers. We shut off lights and rarely had air conditioning because it was just too expensive. We used items until they wore out, and then had them repaired rather than tossing them because that makes economic sense.
So now that I’m college educated twice-over and have a good job, I want to be financially independent and successful while also hanging onto my roots of only using the resources I absolutely need and doing my part to make the planet a cleaner, healthier place. Simple enough. Apparently, I’m not alone. There are so many of us who fit this category that we have numbers large enough to justify our own demographic segment: scruppies.
Persistence pays. Happy Earth Day to all!
The photo above can be found at http://www.newworldbiomass.com/images/earthdate.gif
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
We couldn’t let Earth Day go by without another new vocabulary word in the lexicon of sustainability. This one is actually fun to say! Scruppies is defined as “socially conscious upwardly mobile persons.” Me (God-willing on the upwardly mobile part), for example.
Christa Avampato 
yay! Scruppies Unite. I am proud to say that I too am a scruppy. My house didn’t come with AC and I never put it in.
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So glad to have you as a fellow scruppie, Bev! We finally reached the tipping point!
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