Some days New York beats the hell out of the best of us. Like a job, no matter how much we love it, it can’t love us back. I got a parking ticket (unfairly I might add – so I’m fighting it), I had a hard time getting around the city for a work project due to construction (which seems to be happening in every neighborhood), the wind was blowing so hard my lungs hurt walking outside, and then I got booted off a subway due to a suspicious package and once I walked to a new train station, a racial fight broke out in the car I was in (right next to me). And this all happened in one day.
I ate dinner with my friend, Brooke, and we talked about energies that seem to be shifting in the world. Sensing that something is happening in the world that is signaling change. Big change, and not bad change. Just a movement, something new on the horizon. Brooke is feng shui-ing her apartment. I have a Dummies guide to the art and though it sits on my bookshelf, I have not once picked it up to help with my current apartment even though my sleep cycles and energies have been completely knocked off kilter.
Yesterday I started working on the corner of my place that deals with relationships. Previously, I had my junk box there. A recycled cardboard box decorated with some lovely wrapping paper. And in that box I would put all the stuff I couldn’t find another place for, and eventually it became a place that I put all kinds of things that I didn’t want to find a home for at the moment. A dumping ground. My love life. Brooke looked at me with something akin to horror. “You need to fix that.”
So I did. We can’t always force circumstances in our lives; it could be argued that we can never force circumstances in our lives. Rather than pounding the pavement and fighting for what we want, sometimes we need to prepare ourselves and call good fortune to our door. Now I just hope that good fortune is listening.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
Some days New York beats the hell out of the best of us. Like a job, no matter how much we love it, it can’t love us back. I got a parking ticket (unfairly I might add – so I’m fighting it), I had a hard time getting around the city for a work project due to construction (which seems to be happening in every neighborhood), the wind was blowing so hard my lungs hurt walking outside, and then I got booted off a subway due to a suspicious package and once I walked to a new train station, a racial fight broke out in the car I was in (right next to me). And this all happened in one day.
