I’m amazed at the ability of retailers to make us believe we can become experts in any field if we just have the right books, the right tools, and maybe an in-store class or podcast to show us how. A quick search on Amazon.com for the word expert turned up everything from cooking to gardening to work working to how to become an expert at being an expert. Become A Recognized Authority In Your Field – In 60 Days Or Less for $60. How to Position Yourself As the Obvious Expert for $25.
So whatever happened to natural ability or affinity for a certain field? What about creativity? What kind of message are we sending to people if we tell them that they can be experts in anything? And if I try something, and for some reason can’t be an expert, does that mean I’m a complete failure? Retailer and products they sell may have us think so.
I ran across a cartoon today on http://www.newyorker.com/online/blogs/cartoonists. That made me feel a bit better about this unfortunate message, and it gave me a good laugh too. With some clever drawings and short punch lines, they sided with me. Their very clear message: it’s okay to be an expert, just make sure the field you choose matches up to your abilities and affinities. No software package is going to replace human ingenuity.
http://thenewyorker.typepad.com/photos/uncategorized/2008/01/13/im_a_freakin_cartoonist_465.jpg
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato