I’m amazed at the ability of retailers to make us believe we can become experts in any field if we just have the right books, the right tools, and maybe an in-store class or podcast to show us how. A quick search on Amazon.com for the word expert turned up everything from cooking to gardening to work working to how to become an expert at being an expert. Become A Recognized Authority In Your Field – In 60 Days Or Less for $60. How to Position Yourself As the Obvious Expert for $25.
So whatever happened to natural ability or affinity for a certain field? What about creativity? What kind of message are we sending to people if we tell them that they can be experts in anything? And if I try something, and for some reason can’t be an expert, does that mean I’m a complete failure? Retailer and products they sell may have us think so.
I ran across a cartoon today on http://www.newyorker.com/online/blogs/cartoonists. That made me feel a bit better about this unfortunate message, and it gave me a good laugh too. With some clever drawings and short punch lines, they sided with me. Their very clear message: it’s okay to be an expert, just make sure the field you choose matches up to your abilities and affinities. No software package is going to replace human ingenuity.
http://thenewyorker.typepad.com/photos/uncategorized/2008/01/13/im_a_freakin_cartoonist_465.jpg
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
I’m amazed at the ability of retailers to make us believe we can become experts in any field if we just have the right books, the right tools, and maybe an in-store class or podcast to show us how. A quick search on Amazon.com for the word expert turned up everything from cooking to gardening to work working to how to become an expert at being an expert. Become A Recognized Authority In Your Field – In 60 Days Or Less for $60. How to Position Yourself As the Obvious Expert for $25.
