This week I spoke to a friend of mine and our conversation turned, as it usually does, to entrepreneurship. Like me, she isn’t part of the corporate cookie cutter mold that defines many people who get their MBAs. I like to think of us as trail blazers, people who carve their own way through the world. We have a hard time in large companies because they prefer us to stay on the sidewalk and we’d prefer to be stomping around in the grass.
Recently my friend told a family member of hers that she didn’t think she was destined to stay in her corporate job for too long, and was very interested in starting her own business. The family member’s response – “well, you have to be realistic.” I would argue that no, you don’t have to be realistic when it comes to career aspirations, and I would argue that if you are ever going to be happy in a career, you had better not settle for anything realistic.
This disdain for realism may come from my days in working in theatre; it may be genetic; I’m a Pisces – that could be the cause. The world of dreaming, imagination, and wild aspirations is really the only world I understand and in which I feel at home. I have to draw from some of the people I most admire and again, must reference Apple’s commercial that salutes “the crazy ones.” http://www.youtube.com/watch?v=XUfH-BEBMoY
Einstein, Amelia Earhart, Picasso, Martin Luther King, Jim Henson. They were not the slightest bit realistic, and in the end their defiance is what saved them and inspired us. Here’s to hoping that we all fight the urge to be realists and forge ahead towards dreams.
The photo above can be found at: http://www.stainlesssteeldroppings.com/images/henson.jpg
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
This week I spoke to a friend of mine and our conversation turned, as it usually does, to entrepreneurship. Like me, she isn’t part of the corporate cookie cutter mold that defines many people who get their MBAs. I like to think of us as trail blazers, people who carve their own way through the world. We have a hard time in large companies because they prefer us to stay on the sidewalk and we’d prefer to be stomping around in the grass.
Go Entrepreneurs…Entrepreneurs are a key driving force of our economy. They help create jobs, deliver value, not to mention paychecks for tens of millions of people in our country alone. Entrepreneurship, for many, has now become the “Great American Dream” – that is, to become an owner, and able to shape and control one’s own destiny. Seven out of 10 new jobs are created by entrepreneurial businesses. And the U.S. Department of Commerce has reported that since World War II, “smaller entrepreneurial firms have been responsible for 67% of all innovation in the U.S.” I think there are three factors for entrepreneurial success.Passion Any business builder must possess passion for what he or she does if success is to be achieved. LuckLuck is everywhere – although not everyone sees it when it beckons. But an entrepreneur does recognize luck when it happens and seizes lucky moments to advance. The word entrepreneur means “to take an opening.” And the word opportunity suggests an open port, or portal, for success. One simply cannot overestimate the importance of being in the right place at the right time.Willingness to Risk Almost Everything This is what separates an entrepreneur from a job-seeker. The willingness to risk almost everything (comfort, income, home, health, and yes, even family) to seek opportunities, to take openings, and to satisfy as yet unmet demands. Success demands action. As a fellow (albeit new)entrepreneur, I applaud anyone who takes the leap of faith. It’s exciting, rewarding and well worth every risk, nasay and worry. Go Entrepreneurs…
LikeLike
Hi Steve!! As always, thanks so much for your energy, enthusiasm, and support of new ideas. I have no doubt your road to success as an entrepreneur is well underway!
LikeLike