Clearly I have been in my apartment for too long. Yesterday I had what my friend, Ken, and I call a pajama day – as in we spend the entire inside never changing out of our pajamas. Now this doesn’t mean I am not being productive – you may be surprised at how much you can get done by never getting properly dressed. I posted to this blog, did some entrepreneurship research, listened to Christmas music, made apple turnovers from scratch, and spent several hours watching episodes of the Gilmore Girls on DVDs.
The trouble with pajama day is that the inertia of it makes it difficult to not have several in a row. I willed myself into the shower this morning. And just as I was making my way to the bathroom door, I spotted Ike – my pet squirrel. I haven’t seen him for a while. He spent most of the summer tapping on my window in the middle of the night, annoying the hell out of me. Until he stopped showing up, and then I missed him. There he was this morning, standing up in a corner of the platform outside my window that is supposed to hold an air conditioner. (I am planning to make it into a plant stand when the weather’s warmer.) And Ike, unbeknownst to me, has taken over ownership. He’s gained a bit of weight – I guess he’s been bulking up for winter.
Now this may be my love of the movie Ratatouille coming through – I started to think that I really should be putting out the ends of my bread loaves, etc. for Ike. I mean, I’m not going to eat them and throwing them away just seems silly. This led me to consider what a balanced diet for a squirrel is. Isn’t it amazing what you can find on Google: http://www.squirrels.org/facts.html. According to this site, Ike’s diet consists of nuts, fruit, seeds, bird eggs, bugs, and animal carcasses. The nuts, fruit, and seeds I can do. He’s on his own for the rest.
I am completely aware that this sounds crazy for me to be thinking of Ike as a pet. He’s a wild animal – I know that. But until I can have a consistent number of regular pajama days and get a dog, he will have to do. And now, it really is time for me to get out of this apartment and into the world. Ike will mind the ranch while I’m gone.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
Clearly I have been in my apartment for too long. Yesterday I had what my friend, Ken, and I call a pajama day – as in we spend the entire inside never changing out of our pajamas. Now this doesn’t mean I am not being productive – you may be surprised at how much you can get done by never getting properly dressed. I posted to this blog, did some entrepreneurship research, listened to Christmas music, made apple turnovers from scratch, and spent several hours watching episodes of the Gilmore Girls on DVDs.
