As a general rule, I am not a huge fan of musicals. Mostly because the spontaneous bursting into song is sort of annoying, the acting is usually not fantastic, and the story is mostly contrived. They’re also expensive, which goes against my miserly ways. Yes, I made quite a bit of money working for musical theatre companies and loved my time doing that. I picked the few good shows I really liked. And though I’ve seen a few since I exited the industry, none have really jumped out at me the way Cabaret or The Full Monty did.
On Sunday, I changed my tune (pardon the pun). My dear friend, Amy, came into town and wanted to see Legally Blonde. Are you kidding me, I thought. Legally Blonde? And spend money to see it? She was persuasive. We’ve worked with Jerry Mitchell before, and L.B. is his directorial debut. Luckily for my wallet, the show was at TKTS for the Sunday evening performance. We had awesome seats in the mezz, center, for $65. I was skeptical. Amy was not.
From the moment the stage manager came over the PA and told us to not photos, I was hooked. Seriously, you guys. It was amazing and you HAVE to see it. The cast belted out some of the funniest lyrics I’ve ever heard, they had heart, they could ALL act and sing. And they were working every moment they were on stage. There wasn’t a single weak link. The story was funny and sweet, some parts even sad, all in a very genuine way. I would have paid double for the ticket and been just as thrilled.
I woke up the next morning still smiling when thinking about the show, and I have caught myself humming the music once or twice. This is extremely rare – I hum constantly, but I NEVER hum show tunes. I love the show so much, I may go buy the sound track. And I NEVER by soundtracks to musicals.
So run over to see it. When it tours to your city, make sure to make room in your schedule for little Miss Woods comma Elle. Wear pink. Practice your “bend and snap”. And make sure your cheeks are in tip top shape – you’ll be smiling so much it will hurt.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
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