“Simplicity is the most difficult thing to secure in this world; it is the last limit of experience and the last effort of genius. “ ~George Sand
It takes a lot of time and talent to create something simple, elegant, and intuitive. It should be easy for those who consume it. So easy and effortless that it seems that anyone can do it. The truth is that simplicity and elegance aren’t simple to create at all. It’s difficult and mind-bending work but it’s so worth it. To see the delight of the people who consume whatever you’ve created, to have them instinctively understand its value, is an enormous accomplishment. It’s something I strive for in my work and my life. I rarely get there, but when I do, it’s a magical feeling.
Christa Avampato 