Category: technology

health, healthcare, social media, Spanish, technology

NY Examiner.com: Interview with Manny Hernandez, Founder and President of Diabetes Hands Foundation

Christa Avampato

I met Manny Hernandez, Founder and President of Diabetes Hands Foundation, on Twitter. He started to follow me on Twitter and when I took a look at his profile, I realized he’d be a perfect fit for this column. From the personal challenge of being diagnosed with diabetes, Manny has grown his foundation and the two social networks (tudiabetes.com in English and estudiabetes.com in Spanish) to help people who are also grappling with this disease. Like so many successful social entrepreneurs, Manny took his skills of web product management, on-line community building, and writing, and combined them with his personal passions to find a cure for diabetes and to help people living with the disease manage their lives.

I was honored to get to interview Manny about Diabetes Hands Foundation, his personal connection to diabetes, and his leap of faith into entrepreneurship.

For the full story, please visit: http://www.examiner.com/examiner/x-2901-NY-Business-Strategies-Examiner~y2009m6d28-Interview-with-Manny-Hernandez-Founder-and-President-of-Diabetes-Hands-Foundation

entrepreneurship, Examiner, music, technology

NY Examiner.com: An interview with Steven Cox, CEO of TakeLessons.com

Christa Avampato

Inc. Magazine featured TakeLessons.com a few months ago. The company capitalizes on the growing trend of learning an instrument through the use of technology to match up music teachers with music students. From guitar to voice to trombone, in cities that stretch across the U.S., TakeLessons.com connects people with a mutual love for learning and music. It simplifies and enhances the quality of the experience of finding the right music teacher and ensuring that the student’s needs are being met with 100% satisfaction.

To read my interview with Steven Cox, CEO of TakeLessons.com, please visit: http://www.examiner.com/x-2901-NY-Business-Strategies-Examiner~y2009m6d22-An-interview-with-Steven-Cox-CEO-of-TakeLessonscom

blog, entrepreneurship, Examiner, media, New York City, New York Times, social media, technology

NY Business Strategies Examiner.com: "You’re the Boss"

Christa Avampato

The New York Times has a new blog about entrepreneurship called “You’re the Boss”. Covering a wide range of topics, the blog’s authors hope that they can create a place where entrepreneurs can “compare notes, get advice, learn from one another’s mistakes, and keep up with the important changes coming out of Washington.”

For the full post, please visit: http://www.examiner.com/examiner/x-2901-NY-Business-Strategies-Examiner~y2009m6d18-Youre-the-Boss–a-new-blog-about-entrepreneurship-by-the-New-York-Times

business, economy, entrepreneurship, Examiner, technology

NY Business Strategies Examiner.com: Entrepreneurship’s 10 Commandments

Christa Avampato

Today, Tom sent me a post by Guy Kawasaki, founder of Garage Technology Ventures among many other accomplishments, that details Entrepreneurship’s 10 Commandments. It’s clever and witty and inspirational. My advice is to print this out and post it by your desk, whether or not you work for yourself or for someone else. They are tenants to live by in our working lives.

To read the full story, please visit: http://www.examiner.com/examiner/x-2901-NY-Business-Strategies-Examiner~y2009m6d16-Entrepreneurships-10-Commandments

entrepreneurship, social entrepreneurship, technology

My Year of Hopefulness – Kiva expands to the U.S.

Christa Avampato

If you want to open a small business, are concerned about borrowing from a bank, and wonder how on Earth you can get some necessary capital outside of your friends and family circle, there is finally an answer. On June 10th, Kiva.org, the organization responsible for providing +$76,000,000 of microfinance to the developing world, has expanded their operations into the U.S. market.

In the Kiva model, would-be investors check out entrepreneurial endeavors looking for funding, make a loan to an entrepreneur they’re interested in(for as little as $25), and the loan is paid back to the lender over time.

About 6 months ago, I decided to give Kiva a whirl and supported a woman starting a hair salon in Ghana. Every once in a while I go on-line and check out how she’s doing. The $25 I gave, along with 14 other gifts of $25, meant the world to this woman. It’s giving her and her family a shot at a better life. After making this loan, I did some checking around to see if a similar program existed in the U.S. To my knowledge Kiva.org is the only one organization making it easy for Americans to lend microloans to other Americans.

Maria Shriver, an ardent supporter of Kiva. org and leader of the Women’s Conference, said, “we all have the power to be Architects of Change in our own lives and in the lives of others. This partnership with Kiva.org is a wonderful opportunity for all of us to team up as a community and empower women entrepreneurs here in California and across the United States to start and sustain a small business, become more financially independent, and ultimately fulfill her dreams. By pooling our resources, a loan as small as $25 can change a life. Thanks to Kiva.org, being an Architect of Change has never been easier.”

After reading about this program, I also did a little poking around for other great opportunities to participate with Kiva.org. They have opened up their tools to allow outside developers to create Kiva apps. For example, an application called Kiva Heads allows users to browse loans on Facebook and gives you kudos on your Facebook page for the loans you make to Kiva while another app called Kiva World provides a live map of global Kiva loans in all phases and the ability to read more about the entrepreneurs with a single click any where on the map. Best of all, Kiva is working to create an app developer community on-line. Build you own app by visiting: build.kiva.org

There are now more ways that ever to do well by doing good and Kiva makes it easy for us to be a part of shaping the world as we’d like it to be, abroad and now within our own country, too.

friendship, learning, movie, Seth Godin, technology, website

My Year of Hopefulness – Commitment to be more than I’ve Been

Christa Avampato

“Quit. Don’t quit. Make noodles. Don’t make noodles. You are too concerned with what was and what will be. Yesterday is history. Tomorrow is a mystery. Today is a gift; that is why it is called the present…..You must believe.” ~ Master Oogway to Po and Master Shifu in Kung Fu Panda

My friend, Lon, really inspired me yesterday. He has made it his personal goal to work on his presentation skills. He has read several books and visits a blog every day that is written by a presentation training expert. He just decided that he was going to get good at this skill no matter what and he has done a marvelous job through hard work and commitment.

I finally saw Kung Fu Panda – a movie that has beautiful, simple anecdotes that relate to every day life. Under the sacred peach tree, Po, the lovable Panda at the center of the adventure is unsure that he belongs at the Emerald Palace to learn kung fu. The other characters don’t feel he’s worthy and should just go back to his former life of noodle making. They tell him he is not meant to study kung fu, even though he loves it. Since he doesn’t know kung fu already, he thinks he should just give up.
Master Oogway finds Po under the peach tree feeling sorry for himself, stuck in the past, not appreciating the present, and unable to move forward into the future. Oogway believes that Po is the only one getting in his way and that he cannot allow the opinions of others, any others, to define who he is and who he will become. Only we can make those choices. It will take hard work to learn new skills – and we must make the commitment to do so.
I thought of this movie in relation to my friend, Lon. He felt that he wasn’t good at presentations, and rather than slunk back to his desk and feel hopeless, he did something about it. He put aside his insecurities and fears, and dove into improving this skill. We should all have such determination to take up something that’s difficult, something we think we can’t do though very much want to be able to do. It is a risk. It’s much easier to just do what we do well already. Lon and Po took a braver, more courageous path.
Lon inspired me with his story. For a long time, I have been thinking about businesses I’d like to start and it all comes back to e-commerce. Trouble is that I don’t know how to write code, not a single spec of it. I’ve been afraid to learn because I am a person who does have a natural gift for understanding the intricacies of how technology works. I failed as an engineer (actually I got all C-‘s in my college engineering classes, which to me was the same as getting an F.) I couldn’t bear to fail and I gave up too soon, majoring in History and Economics, subjects I was already good at. Rather than digging in to my engineering classes, I threw in the towel. I gave up on me. I’ve been carrying that failure around with me ever since, shying away from any technical fields. Failure is a heavy load to carry and I’m tired. Taking a cue from my friend, Lon, I’m doing something about it.
I have to face the hard truth that every company is becoming a technology company. There’s no way around it any more. So I thought of my friend Lon. I thought of Oogway’s wise words to Po. We must believe we can do anything that we truly want to do. And I’d like to learn how to write code so that I can build something on-line on my own. Seth Godin wrote a post this week on coding languages that are useful now and will be useful going forward as our lives move more and more on-line. I’m taking his advice.
I took myself and my engineering failure to Barnes & Noble and leafed through books on HTML, Flash, Java, SQL, and PHP. (I don’t even know what some of those languages do, though Seth Godin thinks they’re important, and frankly, that’s good enough for me.) I visited Amazon.com and read tons of reviews on coding books and settled on the Missing Manual Series. I trust Tim O’Reilly and David Pogue. If they dedicated a moment of their time toward developing a series to teach people like me to write code, then I’m going to take advantage of their knowledge. So here I go. Putting my love of building things to use in a field I know nothing about, a field I have long been interested in and scared of, a field I should have learned a long time ago. We’ll see what I can make of myself. Better late than never.
entrepreneurship, Examiner, technology, travel

NY Business Strategies Examiner: Interview with co-founder Airbnb, an innovative travel company a

Christa Avampato

Today’s post is an interview with Brian Chesky, one of the co-founders of Airbnb. I love this service and it’s been a clear whole in the travel market for years! The concept, like all elegant business solutions, is simple, straight-forward, and user-friendly.


How it works (from the Airbnb website): “Nice folks, folks like you, list their guest rooms, futons, and even couches on the site and set a price per night. Adventurous travelers looking for a place to stay can search the listings for an accomodation that’s just right. When they find a match, guests can book your room via credit card. You receive a notification to check out their profile, and decide if the guest is appropriate for your pad. When you accept a guest, contact information is exchanged, itineraries emailed, and the transaction is completed confirming the reservation.” Brilliant!

business, Examiner, technology, women

NY Business Strategies Examiner.com: Ursula Burns, CEO of Xerox

Christa Avampato

Something very historic happened recently in the world of business and the story did not get nearly enough press. Ursula Burns was named to become the CEO of Xerox on July 1, 2009. She is the first black woman to lead a large American corporation and the first woman of a large American company to succeed another woman (Anne Mulcahy.)

Several months ago, I heard Ursula Burns speak, and she so impressed me with her empathy, confidence, and fervent belief that we must support one another in the workplace. She is a remarkable example of someone who rose up to great heights through hard work and ambition. Only a few days after Barack Obama’s victory, she offered a perspective on adversity that has kept me looking up, even in these dark times.

For the full story, please visit:
http://www.examiner.com/examiner/x-2901-NY-Business-Strategies-Examiner~y2009m6d2-Ursula-Burns

The above image was taken and run by the Associated Press.

books, entrepreneurship, Examiner, technology, writer, writing

NY Business Strategies Examiner.com: Interview with Bob Young, CEO of Lulu

Christa Avampato

As a writer, I am very interested in Lulu.com, a start-up that helps authors self-publish and promote their work. Gail Jordan, the Director of Publicity at Lulu, was kind enough to arrange an interview for me with Lulu’s CEO, Bob Young. Gail summed up Lulu’s mission very eloquently. “Lulu is a tremendous example of the entrepreneurship of our founder and CEO, Bob Young, as well as being a place where writers, who are often entrepreneurs themselves, are empowered to publish and profit from their work.” What an inspiring reason for being!

To read the interview, please visit:
http://www.examiner.com/x-2901-NY-Business-Strategies-Examiner~y2009m6d1-Interview-with-Bob-Young-CEO-of-Lulu

choices, health, social media, technology

My Year of Hopefulness – Mayo Clinic & Social Media

Christa Avampato

Incorporating the world of social media into an existing business can be challenging. And scary. You want to get involved and building community, but where do you start? How do you start? Which tools and materials are the most relevant for a specific business? The number of choices is overwhelming and growing all the time.

If you have a start-up, it’s easier to bake social media plans right into the initial marketing and communications strategy. Established businesses have a tougher time — they’ve made significant investments in brand building and customer loyalty that didn’t involve social media. A few efforts in social media that lack authenticity and the business will be hung out to dry by every power that exists in social media land.

I was tooling around on slideshare recently and found a presentation by Mayo Clinic that described their journey into the uncertain world of social media. With a brand this powerful and with so much debate swirling about patient privacy, Mayo Clinic took a risk by testing social media’s potential to increase their impact and reach. A few of the key points touched upon in the presentation are key for any business interested in a similar pursuit and they’re good reminders for all of us whenever we take on a large project in unfamiliar territory:

1.) Start small. Mayo Clinic could have came into the world of social media guns a-blazin’, hopping on to every social media service available. They didn’t. They first assembled a space on their website that tracked all of the stories about them showing up in traditional media, and gave people a way to respond to those stories through comments on their own site. The branded this site ‘Medical Edge’. Smart – they got a lot of great feedback and leveraged written material that already existed.

2.) Use what’s free and available from others first rather than building your own platform from scratch. Mayo Clinic took advantage of the iTune platform to first create radio mp3s. Then it graduated to podcasts, more and longer podcasts, and then eventually built its own platform at podcasts.mayoclinic.org. Rather than jumping right in and building their own platform, they wanted to see if there was even any interest in this type of material and they experimented with length and topics. Might as well learn on someone else’s platform before you build your own.

3.) Use what works. For some organizations, a blog and a Twitter account are the best vehicles for building community. Others find that Facebook Groups work really well for them. For Mayo Clinic, it’s videos. That shared experience by real people who are a part of the Mayo Clinic global community provided the most bang for the buck. And with a Flip video camera, the interviews became very easy to record, edit, and post – first to YouTube and then to their own sharing platform at sharing.mayoclinic.org.

These small tips added up to big impact for Mayo Clinic, an established brand that found a way to make social media work for them by taking small steps forward. They are flourishing in the world of social media and can be found participating in multiple outlets. They went slowly, and took the time to discover which path suited them best. It’s a wonderful framework to consider. Find it at http://www.slideshare.net/LeeAase/mayo-clinic-best-of-blogwell09